International Journal of Social Science & Economic Research
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Title:
A STUDY ON ONLINE BANKING SERVICE QUALITY WITH SPECIAL REFERENCE TO PUBLIC SECTOR BANKS IN TAMILNADU

Authors:
Ms. G. MURUGARAJ; DR. M. MOHAMED SIDDIK

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1Ms. G. MURUGARAJ; 2DR. M. MOHAMED SIDDIK
1. RESEARCH SCHOLAR, DEPARTMENT OF COMMERCE, RAJAGIRI DAWOOD BATCHA COLLEGE OF ARTS & SCIENCE
2. ASSISTANT PROFESSOR PG & RESEARCH DEPT.OF COMMERCE, SADAKATHULLAHAPPA COLLEGE

MLA 8
MURUGARAJ, Ms. G., and DR. M. MOHAMED SIDDIK. "A STUDY ON ONLINE BANKING SERVICE QUALITY WITH SPECIAL REFERENCE TO PUBLIC SECTOR BANKS IN TAMILNADU." Int. j. of Social Science and Economic Research, vol. 3, no. 12, Dec. 2018, pp. 6796-6807, ijsser.org/more2018.php?id=479. Accessed Dec. 2018.
APA
MURUGARAJ, M., & SIDDIK, D. (2018, December). A STUDY ON ONLINE BANKING SERVICE QUALITY WITH SPECIAL REFERENCE TO PUBLIC SECTOR BANKS IN TAMILNADU. Int. j. of Social Science and Economic Research, 3(12), 6796-6807. Retrieved from ijsser.org/more2018.php?id=479
Chicago
MURUGARAJ, Ms. G., and DR. M. MOHAMED SIDDIK. "A STUDY ON ONLINE BANKING SERVICE QUALITY WITH SPECIAL REFERENCE TO PUBLIC SECTOR BANKS IN TAMILNADU." Int. j. of Social Science and Economic Research3, no. 12 (December 2018), 6796-6807. Accessed December, 2018. ijsser.org/more2018.php?id=479.

References
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Abstract:
Service quality has become an important factor among the customers in retail banking. The emergence of new banking technology creates highly competitive market conditions, which have a critical impact upon customer behavior. Hence, it is the need of the hour for the banking sector, to better understand their customers and their attitudes toward technology in general, to enhance increased satisfaction of their customers using online banking. If they succeed, banks will be able to influence and even determine customer behavior, which will become a major issue in creating competitive advantage in the future. Mainly four objectives are involved in this study. The study focused on the online banking services of public sector banks operating in Tamil Nadu.