International Journal of Social Science & Economic Research
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Title:
TELEVISION VIEWING MOTIVES OF RURAL WOMEN IN VILLUPURAM DISTRICT OF TAMIL NADU

Authors:
Dr. Beulah Rachel Rajarathnamani

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Dr. Beulah Rachel Rajarathnamani
Associate Professor, Dept. of Journalism & Communication, University of Madras

MLA 8
Rajarathnamani, Dr. Beulah Rachel. "TELEVISION VIEWING MOTIVES OF RURAL WOMEN IN VILLUPURAM DISTRICT OF TAMIL NADU." Int. j. of Social Science and Economic Research, vol. 3, no. 12, Dec. 2018, pp. 6958-6967, ijsser.org/more2018.php?id=489. Accessed Dec. 2018.
APA
Rajarathnamani, D. (2018, December). TELEVISION VIEWING MOTIVES OF RURAL WOMEN IN VILLUPURAM DISTRICT OF TAMIL NADU. Int. j. of Social Science and Economic Research, 3(12), 6958-6967. Retrieved from ijsser.org/more2018.php?id=489
Chicago
Rajarathnamani, Dr. Beulah Rachel. "TELEVISION VIEWING MOTIVES OF RURAL WOMEN IN VILLUPURAM DISTRICT OF TAMIL NADU." Int. j. of Social Science and Economic Research 3, no. 12 (December 2018), 6958-6967. Accessed December, 2018. ijsser.org/more2018.php?id=489.

References
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Abstract:
Rural women view television with specific motives. For many rural women television might be the only medium that exposes them to the outside world. This study tries to find out the television viewing motives of rural women in Villupuram District of Tamil Nadu. This study is based on the findings of a UGC- UPE funded project. A survey method was adopted for this study. Findings reveal that rural women view television as it fulfils specific motives in their lives.