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Title: LOAN BORROWER'S SATISFACTION TOWARDS EQUATED MONTHLY INSTALLMENT (EMI) OPTIONS OF COMMERCIAL BANKS IN COIMBATORE CITY
Authors: P. Vijay
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P. Vijay Assistant Professor, Department of Commerce (CA), Kongunadu Arts and Science College, Coimbatore-29.
MLA 8 Vijay, P. "LOAN BORROWER'S SATISFACTION TOWARDS EQUATED MONTHLY INSTALLMENT (EMI) OPTIONS OF COMMERCIAL BANKS IN COIMBATORE CITY." Int. j. of Social Science and Economic Research, vol. 3, no. 12, Dec. 2018, pp. 7114-7120, ijsser.org/more2018.php?id=503. Accessed Dec. 2018. APA Vijay, P. (2018, December). LOAN BORROWER'S SATISFACTION TOWARDS EQUATED MONTHLY INSTALLMENT (EMI) OPTIONS OF COMMERCIAL BANKS IN COIMBATORE CITY. Int. j. of Social Science and Economic Research, 3(12), 7114-7120. Retrieved from ijsser.org/more2018.php?id=503 Chicago Vijay, P. "LOAN BORROWER'S SATISFACTION TOWARDS EQUATED MONTHLY INSTALLMENT (EMI) OPTIONS OF COMMERCIAL BANKS IN COIMBATORE CITY." Int. j. of Social Science and Economic Research 3, no. 12 (December 2018), 7114-7120. Accessed December, 2018. ijsser.org/more2018.php?id=503.
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Abstract: The banking industry offers more customary services to the customers like deposits and loans, etc. In particular, the loan services are mostly used by the customers of the banking institutions in India. The bank loans are a significant engine for fulfilling requirements of the car loan, housing loan, business loans with periodic payment system like Equated Monthly Installment (EMI) option. The researcher analyzed the loan borrower's satisfaction level towards EMI option in commercial banks in Coimbatore and also measure the factor influences to loan borrowing by EMI facility in the study area. The present study carried out by the researcher, is an empirical study in nature and this is based on Survey Method. The data required for carrying out the present study were collected by the researcher in two stages. In the first stage, the personal data relating to the sample respondents and specially designed questions for this purpose of the loan. The tools for collecting the primary data were constructed by the researcher. The purposive sampling method adopted for the sample selection. Casual interviews were conducted with 1000 loan borrowers of the commercial banks by EMI options in Coimbatore city. This current study covers a period from 2017-18. The study has utilized the tools and techniques like descriptive analysis, percentage analysis, Chi-square analysis in the current research work.

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