IJSSER

Title: COUSTOMER RELATIONSHIP MANAGEMENT IN ICICI BANK
Authors: Dr. Umesh Kumar
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Dr. Umesh Kumar Ph.D., D.B.R.A.B.U Muzaffarpur
MLA 8 Kumar, Dr. Umesh. "COUSTOMER RELATIONSHIP MANAGEMENT IN ICICI BANK." Int. j. of Social Science and Economic Research, vol. 3, no. 12, Dec. 2018, pp. 7434-7441, ijsser.org/more2018.php?id=540. Accessed Dec. 2018. APA 6 Kumar, D. (2018, December). COUSTOMER RELATIONSHIP MANAGEMENT IN ICICI BANK. Int. j. of Social Science and Economic Research, 3(12), 7434-7441. Retrieved from ijsser.org/more2018.php?id=540 Chicago Kumar, Dr. Umesh. "COUSTOMER RELATIONSHIP MANAGEMENT IN ICICI BANK." Int. j. of Social Science and Economic Research 3, no. 12 (December 2018), 7434-7441. Accessed December, 2018. ijsser.org/more2018.php?id=540.
References [1]. Buttle, F.(2000): “The CRM Value Chain” Manchester Business School: CRM Forum.Com, March. [2]. ICICI Bank PromotionalLiterature. [3]. ICICI Bank AnnualReports. [4]. Indian Management, July2002. [5]. Reserve Bank Of India 2012 reports on trend and progress of Banking in India. 2012- 13. [6]. Kingfisher Airlines Promotional Literatures. [7]. Kumar, S. Ramesh (1998): Marketing Nuggets, Vikas, NewDelhi. [8]. Choudhary C.M Resent trends in Indian Banking first edition, subline publication Jaipur India2004,pp38-41.
Abstract: Till now, we have studied the conceptual framework of Customer Relationship Management and its broader implementation in the Indian services sector. To have a comprehensive understanding of these CRM-based initiatives, this chapter discusses the cases of select services companies and the reasons of implementation of Customer Relationship Management in them. The chapter will also help to understand the way in which these implementations are done, and find out the implication of those implementations.

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