International Journal of Social Science & Economic Research
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Title:
INNOVATIONS IN THE CONTEXTUALISATION OF SERVICE RECOVERY MODELS: IS ENTREPRENEURIAL LEADERSHIP THE RESPONSE FOR CHANGE MANAGEMENT CHALLENGES IN TODAY'S CHINA

Authors:
Mammy Helou

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Mammy Helou
Macquarie University, Sydney, Australia

MLA 8
Helou, Mammy. "INNOVATIONS IN THE CONTEXTUALISATION OF SERVICE RECOVERY MODELS: IS ENTREPRENEURIAL LEADERSHIP THE RESPONSE FOR CHANGE MANAGEMENT CHALLENGES IN TODAY'S CHINA." Int. j. of Social Science and Economic Research, vol. 3, no. 1, Jan. 2018, pp. 79-87, ijsser.org/more2018.php?id=6. Accessed 2018..
APA
Helou, M. (2018, January). INNOVATIONS IN THE CONTEXTUALISATION OF SERVICE RECOVERY MODELS: IS ENTREPRENEURIAL LEADERSHIP THE RESPONSE FOR CHANGE MANAGEMENT CHALLENGES IN TODAY'S CHINA. Int. j. of Social Science and Economic Research, 3(1), 79-87. Retrieved from ijsser.org/more2018.php?id=6.
Chicago
Helou, Mammy. "INNOVATIONS IN THE CONTEXTUALISATION OF SERVICE RECOVERY MODELS: IS ENTREPRENEURIAL LEADERSHIP THE RESPONSE FOR CHANGE MANAGEMENT CHALLENGES IN TODAY'S CHINA." Int. j. of Social Science and Economic Research 3, no. 1 (January 2018), 79-87. Accessed , 2018. ijsser.org/more2018.php?id=6.

References
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Abstract:
The purpose of this study is to explore the role of Chinese entrepreneurship in the innovation of new China-specific customer and service recovery models, as part of the overall transformation in China's economic model for development and growth. This research is of six sections. First, it presents a brief review of the Chinese economy. Secondly, it provides a discussion of the forces impacting on China's consumer market. Thirdly, the characteristics of the new Chinese consumer are explored. This is followed by an evaluation of the Chinese decision to adopt, adapt or innovate new Chinese specific models of service recovery. Fifthly, this study evaluates the role of entrepreneurship as a response to China's current challenges. Finally, the current study concludes with directions for future research.