Title: INNOVATIONS IN THE CONTEXTUALISATION OF SERVICE
RECOVERY MODELS: IS ENTREPRENEURIAL LEADERSHIP THE
RESPONSE FOR CHANGE MANAGEMENT CHALLENGES IN TODAY'S
Authors: Mammy Helou
Macquarie University, Sydney, Australia
MLA 8 Helou, Mammy. "INNOVATIONS IN THE CONTEXTUALISATION OF SERVICE RECOVERY MODELS: IS ENTREPRENEURIAL LEADERSHIP THE RESPONSE FOR CHANGE MANAGEMENT CHALLENGES IN TODAY'S CHINA." Int. j. of Social Science and Economic Research, vol. 3, no. 1, Jan. 2018, pp. 79-87, ijsser.org/more2018.php?id=6. Accessed 2018..
APA Helou, M. (2018, January). INNOVATIONS IN THE CONTEXTUALISATION OF SERVICE RECOVERY MODELS: IS ENTREPRENEURIAL LEADERSHIP THE RESPONSE FOR CHANGE MANAGEMENT CHALLENGES IN TODAY'S CHINA. Int. j. of Social Science and Economic Research, 3(1), 79-87. Retrieved from ijsser.org/more2018.php?id=6.
Chicago Helou, Mammy. "INNOVATIONS IN THE CONTEXTUALISATION OF SERVICE RECOVERY MODELS: IS ENTREPRENEURIAL LEADERSHIP THE RESPONSE FOR CHANGE MANAGEMENT CHALLENGES IN TODAY'S CHINA." Int. j. of Social Science and Economic Research 3, no. 1 (January 2018), 79-87. Accessed , 2018. ijsser.org/more2018.php?id=6.
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Abstract: The purpose of this study is to explore the role of Chinese entrepreneurship in the innovation of
new China-specific customer and service recovery models, as part of the overall transformation
in China's economic model for development and growth. This research is of six sections. First, it
presents a brief review of the Chinese economy. Secondly, it provides a discussion of the forces
impacting on China's consumer market. Thirdly, the characteristics of the new Chinese
consumer are explored. This is followed by an evaluation of the Chinese decision to adopt, adapt
or innovate new Chinese specific models of service recovery. Fifthly, this study evaluates the
role of entrepreneurship as a response to China's current challenges. Finally, the current study
concludes with directions for future research.
The International Journal of Social Science and Economic Research Inviting Papers/Articles for Current Issue Volume 3 No. 2 February 2018.
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