International Journal of Social Science & Economic Research
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Title:
ANALYSIS OF VAGUENESS IN ENGLISH ADVERTISEMENT FROM THE PERSPECTIVE OF ADAPTION THEORY

Authors:
Minghui Chen

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Minghui Chen
College of Economics and Management, Nanjing University of Aeronautics and Astronautics, 29 Yudao Street, Nanjing 210016, Jiangsu, China

MLA 8
Chen, Minghui. "ANALYSIS OF VAGUENESS IN ENGLISH ADVERTISEMENT FROM THE PERSPECTIVE OF ADAPTION THEORY." Int. j. of Social Science and Economic Research, vol. 3, no. 3, Mar. 2018, pp. 1068-1086, ijsser.org/more2018.php?id=76. Accessed 2018.
APA
Chen, M. (2018, March). ANALYSIS OF VAGUENESS IN ENGLISH ADVERTISEMENT FROM THE PERSPECTIVE OF ADAPTION THEORY. Int. j. of Social Science and Economic Research, 3(3), 1068-1086. Retrieved from ijsser.org/more2018.php?id=76
Chicago
Chen, Minghui. "ANALYSIS OF VAGUENESS IN ENGLISH ADVERTISEMENT FROM THE PERSPECTIVE OF ADAPTION THEORY." Int. j. of Social Science and Economic Research 3, no. 3 (March 2018), 1068-1086. Accessed , 2018. ijsser.org/more2018.php?id=76.

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Abstract:
With the development of economic globalization, advertising, as a marketing strategy to attract consumers, is exerting more and more influence on people's consumption behavior. In the modern society, the application of language skills has been paid much more attention to when commercial advertisement is being designed. Thus, the effect of capturing attention as well as stimulating the consumption desires can be achieved. Adaptation Theory, proposed by Verschureren, provides a pragmatic perspective in the study of language. This thesis analyses the application and function of vagueness used in English cosmetic advertisements from the perspective of adaptation theory, expecting to provide enlightenment for the vagueness research and help common readers have a better understanding of English cosmetic advertisements.