International Journal of Social Science & Economic Research
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Title:
CRITICAL DISCOURSE ANALYSIS OF RECURRING THEMES IN OPINIONS ON JUBILEE GOVERNMENT'S PERFORMANCE IN KENYA BETWEEN APRIL 2013 AND DECEMBER 2015 IN LOCAL DIGITAL DAILIES

Authors:
Charlotte Anyango Ong'ang', Obiero Ogone, Prof. Owino Rew

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1*Charlotte Anyango Ong'ang'a, 2Obiero Ogone, 3Prof. Owino Rew
1PhD student, Jaramogi Oginga Odinga University of Science and Technology, P. O. Box 210, Bondo, Kenya
2,3Jaramogi Oginga Odinga University of Science and Technology, P. O. Box 210, Bondo, Kenya
*Corresponding Author

MLA 8
Ong, Charlotte A., et al. "CRITICAL DISCOURSE ANALYSIS OF RECURRING THEMES IN OPINIONS ON JUBILEE GOVERNMENT'S PERFORMANCE IN KENYA BETWEEN APRIL 2013 AND DECEMBER 2015 IN LOCAL DIGITAL DAILIES." Int. j. of Social Science and Economic Research, vol. 3, no. 1, Jan. 2018, pp. 97-117, ijsser.org/more2018.php?id=8. Accessed 2018.
APA
Ong, C. A., Ogone, O., & Rew, O. (2018, January). CRITICAL DISCOURSE ANALYSIS OF RECURRING THEMES IN OPINIONS ON JUBILEE GOVERNMENT'S PERFORMANCE IN KENYA BETWEEN APRIL 2013 AND DECEMBER 2015 IN LOCAL DIGITAL DAILIES. Int. j. of Social Science and Economic Research, 3(1), 97-117. Retrieved from ijsser.org/more2018.php?id=8.
Chicago
Ong, Charlotte A., Obiero Ogone, and Owino Rew. "CRITICAL DISCOURSE ANALYSIS OF RECURRING THEMES IN OPINIONS ON JUBILEE GOVERNMENT'S PERFORMANCE IN KENYA BETWEEN APRIL 2013 AND DECEMBER 2015 IN LOCAL DIGITAL DAILIES." Int. j. of Social Science and Economic Research 3, no. 1 (January 2018), 97-117. Accessed , 2018. ijsser.org/more2018.php?id=8.

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Abstract:
Opinions are important in raising public awareness and assessing government on development issues. Understanding opinion of the electorates is a critical aspect for political success and service delivery. The objective of this study was to conduct a critical discourse analysis (CDA) of recurring themes from opinions on Kenya's Jubilee Government's performance from local digital dailies between April 2013 and December 2015. Opinions in local digital dailies have continued to play important role in exposing the will of the citizens on several issues. One thousand opinions were collected from three Kenyan digital dailies; Nation Media, Standard Media and Star Digital Media, uploaded into software and analysed using van Dijk's, Fairclough's and Wodak's CDA approaches. Patterns formed by the corpus revealed six distinct themes; class differentiation, ethnic differentiation, religious differentiation, corruption, terrorism and push for equality. The results indicate that there is a lot of class and ethnic differentiation in Kenya. Issues of corruption, terrorism and negative ethnicity were seen to be the main issues that characterise jubilee government. This study is an eye opener that will help shape the political behaviour of Kenyans. The members of public demand on performance by the government, influence political outcomes and evaluation of the existing policies have also been highlighted.