International Journal of Social Science & Economic Research
Submit Paper

Title:
FACTORS AFFECTING MILLENNIAL MUSLIM AWARENESS OF HALAL FOOD PRODUCTS IN INDONESIA

Authors:
Elif Pardiansyah, Biki Zulfikri Rahmat

|| ||

Elif Pardiansyah1* , Biki Zulfikri Rahmat2
Indonesia Endowment Fund for Education (LPDP)
2Lecture of Siliwangi University
*Corresponding Author

MLA 8
Pardiansyah, Elif, and Biki Zulfikri Rahmat. "FACTORS AFFECTING MILLENNIAL MUSLIM AWARENESS OF HALAL FOOD PRODUCTS IN INDONESIA." Int. j. of Social Science and Economic Research, vol. 3, no. 4, Apr. 2018, pp. 1411-1432, ijsser.org/more2018.php?id=99. Accessed 2018.
APA
Pardiansyah, E., & Rahmat, B. (2018, April). FACTORS AFFECTING MILLENNIAL MUSLIM AWARENESS OF HALAL FOOD PRODUCTS IN INDONESIA. Int. j. of Social Science and Economic Research, 3(4), 1411-1432. Retrieved from ijsser.org/more2018.php?id=99
Chicago
Pardiansyah, Elif, and Biki Zulfikri Rahmat. "FACTORS AFFECTING MILLENNIAL MUSLIM AWARENESS OF HALAL FOOD PRODUCTS IN INDONESIA." Int. j. of Social Science and Economic Research 3, no. 4 (April 2018), 1411-1432. Accessed , 2018. ijsser.org/more2018.php?id=99.

References
[1]. Ambali, AR, & Grill, AN (2013). Halal food and products in Malaysia: people's awareness and policy implications. Intellectual Discourse, 21 (1), 7.
[2]. Amin, Ma'Ruf. (2011). Fatwa In Islamic Legal System. Jakarta: Elsas. Alserhan, Baker Ahmad. (2011). Principles of Islamic Marketing, Ashgate Publishing Ltd. Ebook ProQuest Central, accessible http://ebookcentral.proquest.com/lib/indonesiauebooks/detail.action?docID=714096, 2017-11-21. 07:11:07 pm.
[3]. Arikunto, Suharsimi. (2013). Research Procedure A Practice Approach. Jakarta: Rineka Reserved.
[4]. Ayuniyyah, Q., Hafidhuddin, D., & Hambari, H. (2017). Factors Affecting Consumers' Purchasing Decision in MUI Halal-Certified Food Products. Tazkia Islamic Finance and Business Review, 10 (2).
[5]. Borzooei, M., & Asgari, M. (2013). The Halal Brand Personality And Its Effect On Purchase Intention. Interdisciplinary Journal of Contemporary Research in Business, 5 (3), 481- 491.
[6]. Creswell, JW (2009). Research Design: Qualitative Approach, quantitative, and mixed. Yogyakarta: Student Library.
[7]. Endah, NH (2014). Labeled Halal Cosmetics Purchasing Behavior By Consumer Indonesia. Journal of Development Economics, 22 (1), 25-39. http: //jurnalekonomi.lipi. go.id/index.php/JEP/article/viewFile/31/15, accessed on September 3, 2017.
[8]. Engel, JF, Blackwell, RD, & Miniard, PW (1994). Consumer behavior, 8th ed. New York: Dryder.
[9]. Farhan, F., & Andriansyah, Y. (2016). Factors affecting Muslim students awareness of halal products in Yogyakarta, Indonesia. International Review of Management and Marketing, 6 (4) Retrieved from https://search.proquest.com/ docview / 1796230048? ACCOUNTID = 17 242 on October 20, 2017.
[10]. Global Pathfinder Report Halal Food Trends. 2011. Agriculture and Agri-Food Canada. (Https://www.gov.mb.ca/agriculture/market-prices-and-statistics/food-and value added agriculture-statistics / pubs / halal_market_pathfinder_en.pdf, accessed in October 2017).
[11]. Gribble, J., & Bremner, J. (2012). The challenge of Attaining the demographic dividend. Source by:https://assets.prb.org/pdf12/demographic-dividend.pdf,
[12]. Hassan, Haji Nik Mustapha Nik. (1996). Consumer Behavior Theory from Islamic Perspective. Ikim Journal, 4 (1): 49-62.
[13]. Hushari, Ahmad al. (1991). Tarikh al-Fiqh al-Islami. As Beirut: Daar al-Jiil.
[14]. Issa, ZM, Hamdan, H., Young, WRW, and Jusoff, K. (2009). Practices of Food Producers in Producting Halal Food Products in Malaysia. Interdiciplinary contemporarry Journal of Research in Busines, 1 (7): 53-63.
[15]. products: Young Muslim consumer's perspective. Journal of Islamic Marketing, 7 (1), 74-94. Johnson, BR, Jang, SJ, Larson, DB and De Li, S. (2001). Adolescent religious commitment does matter? A reexamination of the effects of religiosity on delinquency. Journal of Research in Crime and delinquency. Vol. 38 (1), 22-44.
[16]. Khan, M. Fahim. (2014). Essay-Essays Islamic Economics. Translators: Suherman Rosyidi. Jakarta: Rajawali Pers.
[17]. Khalek, AA (2014). Young Consumers' Attitude towards Halal Food Outlets and JAKIM's Halal Certification in Malaysia. Procedia - Social and Behavioral Sciences, 121 (September 2012), 26-34. https://doi.org/10.1016/j.sbspro.2014.01.1105
[18]. Mohammed, N., Leong, VS, & Mizerski, D. (2016). Consumer knowledge and religious rulings on
[19]. Monaco, M., & Martin, M. (2007). The Millennial student: A new generation of learners. Athletic Training Education Journal, 2 (2), 42-46. Retrieved from http://www.nataej.org/2.2/EJMonaco.pdf
[20]. Patnoad, MS (2001). Food safety education in England: A report from the NEHA / CIEH sabbatical exchange program. Journal of Environmental Health, 63 (10), 21.
[21]. Qaradawi, Yusuf. (2016). Halal and Haram in Islam. Translators Moh. Hafiz bin Daud. Kuala Lumpur: PTS Publishing House Sdn. Bhd.
[22]. Randolph, GW (2003). Surgical anatomy of the recurrent laryngeal nerve. Surgery of the thyroid and parathyroid glands. Elsevier. 300-343.
[23]. Shiffman, LG, Kanuk, LL, & Hansen, H. (2012). Consumer Behavior: A European Outlook, 2nd ed. Harlow: Pearson Education Limited.
[24]. Sumarwan, U., Jauzi, A., Mulyana, A., Karno, BN, Mawardi, PK, & Nugroho, W. (2013). Marketing and Consumer Research; Free Research and Studies: Satisfaction, Purchase Behavior, Lifestyle, loyalty, and Risk Perception. Bogor: IPB Press.
[25]. Said, M. Hassan, F., Moses, R., & Rahman, NA (2014). Assessing Consumers' Perception, Knowledge and Religiosity on Malaysia's Halal Food Products. Procedia-Social and Behavioral Sciences, 130, 120-128.
[26]. Simamora, B. (2002). Consumer Behavior Research Guide. Jakarta: Gramedia Pustaka Utama.
[27]. Salman, F., & Siddiqui, KA (2011). An exploratory study for measuring consumers awareness and perceptions towards halal food in Pakistan. Interdisciplinary Journal of Contemporary Research in Business. Vol. 3, No. 2.
[28]. Thomson Reuters and Dinar Standard (2017) State of the Global Islamic Economy Report 2017- 2018: outpacing the mainstream. https://www.salaamgateway.com/en/story/outpacing_the_mainstream_islamic_economy_ food_and_lifestyle_sector_expenditure_to_reach_us3_trillion_by_2022- SALAAM07032018143812/
[29]. Yusoff, SZ, & Adzharuddin, NA (2017). Factor of Awareness in SearchingSAT and Sharing of Halal Food Products among Muslim Families in Malaysia. In SHS Web of Conferences (Vol. 33). EDP Sciences.
[30]. Yaqub, AM (2009). Criteria Halal-Haram For Food, Drug, and Cosmetics According to the Qur'an and hadith. Jakarta: Pustaka Firdaus.
[31]. Kotler, PA, Armstrong, Gary., Saunders, J., W. Veronika. (1999). Principles of Marketing, Second European Edition. New Jersey: Prentice Hall Europe, Inc. https://data.worldbank.org

Abstract:
Purpose: This paper aims to Investigate the factors that Affect the Muslim awareness of the millennial against kosher food products. As the Reviews largest Muslim population in the world with the millennial composition of 33-40% by 2015, Indonesia Became the market potential in the halal products industry. Millennials be a key factor in this study, in addition to having a great poppulasi, Also has a unique kareakteristik, and literacy to changes in technology and information.
Design/Methodology: This study used a sample konvinen distributed online and ofline, generated 223 Muslim respondents aged 17-35 years as the limit of the millennial category. Variable in research in is: Religious beliefs (X1), Self-Identity (X2), Attitude toward kosher food (X3), and awareness of halal food product (Y). Data were Analyzed using multiple linear regression approach, using SPSS 22.
Result/Finding: The results of this study that partially menunujukan, Religious beliefs (X1) does not Significantly Affect the millennial Muslim awareness on halal food products. While the other three factors items, namely Self-identity (X2), Attitude toward kosher food (X2), and media exposure (X3) Significantly Affect the Muslim awareness of the millennial on halal food products. Simultaneously all the above variables Significantly Affect on millennial kesadara Muslim halal food products, with a value of 38 786 F-test and significance 0.000 <0.005. The fourth variable X can be explained (R2) 41.6% variable Muslim millennial awareness on halal food product (Y).
Conclusion: Religious beliefs (X1) does not Significantly Affect the millennial Muslim awareness on halal food products. While the other three factors items, namely Self-identity (X2),Attitude (X3), and media exposure (X4) Significantly Affect the Muslim awareness of the millennial on halal food products.