International Journal of Social Science & Economic Research
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Title:
FACTORS AFFECTING MILLENNIAL MUSLIM AWARENESS OF HALAL FOOD PRODUCTS IN INDONESIA

Authors:
Elif Pardiansyah, Biki Zulfikri Rahmat

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Elif Pardiansyah1* , Biki Zulfikri Rahmat2
Indonesia Endowment Fund for Education (LPDP)
2Lecture of Siliwangi University
*Corresponding Author

MLA 8
Pardiansyah, Elif, and Biki Zulfikri Rahmat. "FACTORS AFFECTING MILLENNIAL MUSLIM AWARENESS OF HALAL FOOD PRODUCTS IN INDONESIA." Int. j. of Social Science and Economic Research, vol. 3, no. 4, Apr. 2018, pp. 1411-1432, ijsser.org/more2018.php?id=99. Accessed 2018.
APA
Pardiansyah, E., & Rahmat, B. (2018, April). FACTORS AFFECTING MILLENNIAL MUSLIM AWARENESS OF HALAL FOOD PRODUCTS IN INDONESIA. Int. j. of Social Science and Economic Research, 3(4), 1411-1432. Retrieved from ijsser.org/more2018.php?id=99
Chicago
Pardiansyah, Elif, and Biki Zulfikri Rahmat. "FACTORS AFFECTING MILLENNIAL MUSLIM AWARENESS OF HALAL FOOD PRODUCTS IN INDONESIA." Int. j. of Social Science and Economic Research 3, no. 4 (April 2018), 1411-1432. Accessed , 2018. ijsser.org/more2018.php?id=99.

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Abstract:
Purpose: This paper aims to Investigate the factors that Affect the Muslim awareness of the millennial against kosher food products. As the Reviews largest Muslim population in the world with the millennial composition of 33-40% by 2015, Indonesia Became the market potential in the halal products industry. Millennials be a key factor in this study, in addition to having a great poppulasi, Also has a unique kareakteristik, and literacy to changes in technology and information.
Design/Methodology: This study used a sample konvinen distributed online and ofline, generated 223 Muslim respondents aged 17-35 years as the limit of the millennial category. Variable in research in is: Religious beliefs (X1), Self-Identity (X2), Attitude toward kosher food (X3), and awareness of halal food product (Y). Data were Analyzed using multiple linear regression approach, using SPSS 22.
Result/Finding: The results of this study that partially menunujukan, Religious beliefs (X1) does not Significantly Affect the millennial Muslim awareness on halal food products. While the other three factors items, namely Self-identity (X2), Attitude toward kosher food (X2), and media exposure (X3) Significantly Affect the Muslim awareness of the millennial on halal food products. Simultaneously all the above variables Significantly Affect on millennial kesadara Muslim halal food products, with a value of 38 786 F-test and significance 0.000 <0.005. The fourth variable X can be explained (R2) 41.6% variable Muslim millennial awareness on halal food product (Y).
Conclusion: Religious beliefs (X1) does not Significantly Affect the millennial Muslim awareness on halal food products. While the other three factors items, namely Self-identity (X2),Attitude (X3), and media exposure (X4) Significantly Affect the Muslim awareness of the millennial on halal food products.

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