Title: INDIVIDUAL'S PREFERENCE FOR INVESTMENT - A REVIEW OF
Authors: SUMAN DEVI
Assistant Professor, Department of Commerce, SUSN College, Matak Majri, Haryana
MLA 8 Devi, Suman. "INDIVIDUAL'S PREFERENCE FOR INVESTMENT - A REVIEW OF LITERATURE." Int. j. of Social Science and Economic Research, vol. 4, no. 3, Mar. 2019, pp. 2096-2102, ijsser.org/more2019.php?id=153. Accessed Mar. 2019.
APA Devi, S. (2019, March). INDIVIDUAL'S PREFERENCE FOR INVESTMENT - A REVIEW OF LITERATURE. Int. j. of Social Science and Economic Research, 4(3), 2096-2102. Retrieved from ijsser.org/more2019.php?id=153
Chicago Devi, Suman. "INDIVIDUAL'S PREFERENCE FOR INVESTMENT - A REVIEW OF LITERATURE." Int. j. of Social Science and Economic Research 4, no. 3 (March 2019), 2096-2102. Accessed March, 2019. ijsser.org/more2019.php?id=153.
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Abstract: In this modern time, the money plays an important role in everybody's life. Every individual
saved from current consumption for the benefits of future requirements. Saving of people is
invested in various assets for fulfilling future needs. Investment is the commitment of funds
which have been saved from current consumption with the hope that some benefits will be
received in the future. Thus it is a reward for waiting for money. Saving of the individual are
invested in assets depending on their risk and return demands, safety money, liquidity, the
available avenue for investment, various financial institutions, etc.
For the achievement of above goals appropriate decisions have to be taken through this study, an
attempt has been made to see the preference of investors towards various investment avenues.
This paper is based on the research work done on the said subject. For the purpose of study the
research papers were selected from various national and international Journals & conference
The International Journal of Social Science and Economic Research Inviting Papers/Articles for Current Issue Volume 5 No. 1 January 2020.
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