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Title: SOCIO ECONOMIC FACTORS AND MOTIVATION OF GREEN CONSUMERS ON THE DEMAND FOR GREEN PRODUCTS IN THE MALLS OF ERNAKULUM DISTRICT OF KERALA
Authors: KALA. N.
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KALA. N. Assistant Professor, Department Of Economics, Al Ameen College, Edathala
MLA 8 N., KALA. "SOCIO ECONOMIC FACTORS AND MOTIVATION OF GREEN CONSUMERS ON THE DEMAND FOR GREEN PRODUCTS IN THE MALLS OF ERNAKULUM DISTRICT OF KERALA." Int. j. of Social Science and Economic Research, vol. 4, no. 3, Mar. 2019, pp. 2282-2291, ijsser.org/more2019.php?id=168. Accessed Mar. 2019. APA N., K. (2019, March). SOCIO ECONOMIC FACTORS AND MOTIVATION OF GREEN CONSUMERS ON THE DEMAND FOR GREEN PRODUCTS IN THE MALLS OF ERNAKULUM DISTRICT OF KERALA. Int. j. of Social Science and Economic Research, 4(3), 2282-2291. Retrieved from ijsser.org/more2019.php?id=168 Chicago N., KALA. "SOCIO ECONOMIC FACTORS AND MOTIVATION OF GREEN CONSUMERS ON THE DEMAND FOR GREEN PRODUCTS IN THE MALLS OF ERNAKULUM DISTRICT OF KERALA." Int. j. of Social Science and Economic Research 4, no. 3 (March 2019), 2282-2291. Accessed March, 2019. ijsser.org/more2019.php?id=168.
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Abstract: The people of Kerala are educated and are considered socially and environmentally responsible population. They follow traditional values in connivance with socially enlightened and progressive trends. The demand for green products assumes significance in this context. The demand for green products are steadily increasing in Kerala today .This paper tries to analyse the relationship among socio economic factors, motives behind the purchase of green products by the green consumers in Kerala. This green motives varies from individual to individual. The study is confined to two important Malls in Kerala. A direct interview was scheduled for the purpose and the information was collected from 134 consumers. Of which, a sample size of 79 is taken for the study as they are green consumers. The different motives behind green purchasing primarily concentrates on two important factors, environment concerns and health concerns. This analysis helps policy makers to accentuate the demand for green products among the people to sustain the future generation in this blue planet.

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