International Journal of Social Science & Economic Research
Submit Paper

Title:
PROFITABILITY ANALYSIS: A CASE STUDY OF SELECTED FMCG COMPANIES IN INDIA

Authors:
Dr. Vineet Singh and Priyanka Shrivas

|| ||

Dr. Vineet Singh1 and Priyanka Shrivas2
1. Assistant Professor and Head In charge, Department of Commerce, Guru Ghasidas Vishwavidyalaya, Bilaspur, C.G., India
2. Research Scholar, Department of Commerce, Guru Ghasidas Vishwavidyalaya, Bilaspur, C.G., India

MLA 8
Singh, Dr. Vineet, and Priyanka Shrivas. "PROFITABILITY ANALYSIS: A CASE STUDY OF SELECTED FMCG COMPANIES IN INDIA." Int. j. of Social Science and Economic Research, vol. 4, no. 4, Apr. 2019, pp. 2501-2511, ijsser.org/more2019.php?id=181. Accessed Apr. 2019.
APA
Singh, D., & Shrivas, P. (2019, April). PROFITABILITY ANALYSIS: A CASE STUDY OF SELECTED FMCG COMPANIES IN INDIA. Int. j. of Social Science and Economic Research, 4(4), 2501-2511. Retrieved from ijsser.org/more2019.php?id=181
Chicago
Singh, Dr. Vineet, and Priyanka Shrivas. "PROFITABILITY ANALYSIS: A CASE STUDY OF SELECTED FMCG COMPANIES IN INDIA." Int. j. of Social Science and Economic Research 4, no. 4 (April 2019), 2501-2511. Accessed April, 2019. ijsser.org/more2019.php?id=181.

References
[1]. Shashi K. Gupta, R.K. Sharma (2005); Financial Management, Kalyani Publishers, ISBN - 81-272-1062-5.
[2]. S.P. Gupta (2005); Statistical Methods, Sultan Chand & Sons, 2005.
[3]. http://www.itcportal.com/about-itc/index.aspx
[4]. http://britannia.co.in/about-us/overview
[5]. https://www.dabur.com/in/en-us/about
[6]. http://www.godrejcp.com/about-us.aspx
[7]. http://www.pidilite.com/about-pidilite/

Abstract:
Indian FMCG Industry is the 4th largest sector in Indian economy and the key growth drives behind this sector are easier access, growing awareness and changing lifestyles. The revenue of FMCG sector in India reached Rs. 3.4 lakh crore (US$ 52.75 billion) in the FY18 and is estimated to reach US$ 103.7 billion by 2020. The increased number of MNCs in Indian Market has made the existing domestic FMCG companies to reorient its financial strategies for their survival. The present study is aimed at evaluating financial performance of selected 5 FMCG companies in India during the period 2007-08 to 2016-17.