Title: PROFITABILITY ANALYSIS: A CASE STUDY OF SELECTED
FMCG COMPANIES IN INDIA
Authors: Dr. Vineet Singh
and Priyanka Shrivas
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Dr. Vineet Singh1
and Priyanka Shrivas2
1. Assistant Professor and Head In charge, Department of Commerce,
Guru Ghasidas Vishwavidyalaya, Bilaspur, C.G., India 2. Research Scholar, Department of Commerce,
Guru Ghasidas Vishwavidyalaya, Bilaspur, C.G., India
MLA 8 Singh, Dr. Vineet, and Priyanka Shrivas. "PROFITABILITY ANALYSIS: A CASE STUDY OF SELECTED FMCG COMPANIES IN INDIA." Int. j. of Social Science and Economic Research, vol. 4, no. 4, Apr. 2019, pp. 2501-2511, ijsser.org/more2019.php?id=181. Accessed Apr. 2019.
APA Singh, D., & Shrivas, P. (2019, April). PROFITABILITY ANALYSIS: A CASE STUDY OF SELECTED FMCG COMPANIES IN INDIA. Int. j. of Social Science and Economic Research, 4(4), 2501-2511. Retrieved from ijsser.org/more2019.php?id=181
Chicago Singh, Dr. Vineet, and Priyanka Shrivas. "PROFITABILITY ANALYSIS: A CASE STUDY OF SELECTED FMCG COMPANIES IN INDIA." Int. j. of Social Science and Economic Research 4, no. 4 (April 2019), 2501-2511. Accessed April, 2019. ijsser.org/more2019.php?id=181.
Abstract: Indian FMCG Industry is the 4th largest sector in Indian economy and the key growth drives
behind this sector are easier access, growing awareness and changing lifestyles. The revenue of
FMCG sector in India reached Rs. 3.4 lakh crore (US$ 52.75 billion) in the FY18 and is
estimated to reach US$ 103.7 billion by 2020. The increased number of MNCs in Indian Market
has made the existing domestic FMCG companies to reorient its financial strategies for their
survival. The present study is aimed at evaluating financial performance of selected 5 FMCG
companies in India during the period 2007-08 to 2016-17.
The International Journal of Social Science and Economic Research Inviting Papers/Articles for Upcoming Issue Volume 9 No. 11 November 2024.
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