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Title: BUYER'S PREFERENCE AND SATISFACTION TOWARDS USED CARS IN COIMBATORE CITY
Authors: K. SUDHA DEVI, DR. C. BEULAH VIJAYARANI
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1K. SUDHA DEVI, 2DR. C. BEULAH VIJAYARANI 1. Research scholar Ph.D (Part time), Providence College for Women, Coonoor 2. Head, Department of Commerce, Providence College for Women, Coonoor
MLA 8 DEVI, K. SUDHA, and DR. C. BEULAH VIJAYARANI. "BUYER'S PREFERENCE AND SATISFACTION TOWARDS USED CARS IN COIMBATORE CITY." nt. j. of Social Science and Economic Research, vol. 4, no. 4, Apr. 2019, pp. 2831-2831, ijsser.org/more2019.php?id=207. Accessed Apr. 2019. APA DEVI, K., & VIJAYARANI, D. (2019, April). BUYER'S PREFERENCE AND SATISFACTION TOWARDS USED CARS IN COIMBATORE CITY. nt. j. of Social Science and Economic Research, 4(4), 2831-2831. Retrieved from http://ijsser.org/more2019.php?id=207 Chicago DEVI, K. SUDHA, and DR. C. BEULAH VIJAYARANI. "BUYER'S PREFERENCE AND SATISFACTION TOWARDS USED CARS IN COIMBATORE CITY." nt. j. of Social Science and Economic Research 4, no. 4 (April 2019), 2831-2831. Accessed April, 2019. http://ijsser.org/more2019.php?id=207.
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Abstract: The automobile industry has been providing more inventions in car production and most profitable sector in India. Due to the increase of the car requirements in both family and business purpose and also the financial supports available from the financial institutions for new and used cars in the market. The used car sales have also increased at the rate of 32 percent per annum. Now days, the transportation amenities are well-developed due to rapid industrialized escalation and growth the standard of living of the people is enhanced. The decision making on the purchase of used cars or services occupies many processes. The choices of customers rarely have not fulfills the buyers expectations of the used cars and some of the issues are faced by the second hand owners in Coimbatore City. So, the researcher has taken effort to measure the customer's preference and satisfaction on used cars in the study. The used car business is playing crucial role in Coimbatore district. The sellers of the cars were classified into different categories like agents and showroom dealers functioning in the study area. The population size of the car owners is unknown in the present study. Hence, the researcher has been chosen convenient sampling method for the present study. The researcher has selected 150 used car users and that questionnaire has been distributed to the respondents. The study has written as an empirical and descriptive manner, which provides the results of the analytical data. The present study has taken required data analysis methods like Simple Percentage Method, Ranking method and ANOVA test.

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