Title: BUYER'S PREFERENCE AND SATISFACTION TOWARDS
USED CARS IN COIMBATORE CITY
Authors: K. SUDHA DEVI, DR. C. BEULAH VIJAYARANI
1K. SUDHA DEVI, 2DR. C. BEULAH VIJAYARANI
1. Research scholar Ph.D (Part time), Providence College for Women, Coonoor
2. Head, Department of Commerce, Providence College for Women, Coonoor
MLA 8 DEVI, K. SUDHA, and DR. C. BEULAH VIJAYARANI. "BUYER'S PREFERENCE AND SATISFACTION TOWARDS USED CARS IN COIMBATORE CITY." nt. j. of Social Science and Economic Research, vol. 4, no. 4, Apr. 2019, pp. 2831-2831, ijsser.org/more2019.php?id=207. Accessed Apr. 2019.
APA DEVI, K., & VIJAYARANI, D. (2019, April). BUYER'S PREFERENCE AND SATISFACTION TOWARDS USED CARS IN COIMBATORE CITY. nt. j. of Social Science and Economic Research, 4(4), 2831-2831. Retrieved from http://ijsser.org/more2019.php?id=207
Chicago DEVI, K. SUDHA, and DR. C. BEULAH VIJAYARANI. "BUYER'S PREFERENCE AND SATISFACTION TOWARDS USED CARS IN COIMBATORE CITY." nt. j. of Social Science and Economic Research 4, no. 4 (April 2019), 2831-2831. Accessed April, 2019. http://ijsser.org/more2019.php?id=207.
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Abstract: The automobile industry has been providing more inventions in car production and most
profitable sector in India. Due to the increase of the car requirements in both family and business
purpose and also the financial supports available from the financial institutions for new and used
cars in the market. The used car sales have also increased at the rate of 32 percent per annum.
Now days, the transportation amenities are well-developed due to rapid industrialized escalation
and growth the standard of living of the people is enhanced. The decision making on the
purchase of used cars or services occupies many processes. The choices of customers rarely have
not fulfills the buyers expectations of the used cars and some of the issues are faced by the
second hand owners in Coimbatore City. So, the researcher has taken effort to measure the
customer's preference and satisfaction on used cars in the study. The used car business is playing
crucial role in Coimbatore district. The sellers of the cars were classified into different categories
like agents and showroom dealers functioning in the study area. The population size of the car
owners is unknown in the present study. Hence, the researcher has been chosen convenient
sampling method for the present study. The researcher has selected 150 used car users and that
questionnaire has been distributed to the respondents. The study has written as an empirical and
descriptive manner, which provides the results of the analytical data. The present study has taken
required data analysis methods like Simple Percentage Method, Ranking method and ANOVA
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