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Title: BUYER BEWARE: EMERGING TRENDS IN RURAL CONSUMER PROTECTION IN INDIA
Authors: Adhiraj Burman
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Adhiraj Burman The Charter House School, U.K.
MLA 8 Burman, Adhiraj. "BUYER BEWARE: EMERGING TRENDS IN RURAL CONSUMER PROTECTION IN INDIA." nt. j. of Social Science and Economic Research, vol. 4, no. 4, Apr. 2019, pp. 2848-2855, ijsser.org/more2019.php?id=209. Accessed Apr. 2019. APA Burman, A. (2019, April). BUYER BEWARE: EMERGING TRENDS IN RURAL CONSUMER PROTECTION IN INDIA. nt. j. of Social Science and Economic Research, 4(4), 2848-2855. Retrieved from http://ijsser.org/more2019.php?id=209 Chicago Burman, Adhiraj. "BUYER BEWARE: EMERGING TRENDS IN RURAL CONSUMER PROTECTION IN INDIA." nt. j. of Social Science and Economic Research 4, no. 4 (April 2019), 2848-2855. Accessed April, 2019. http://ijsser.org/more2019.php?id=209.
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Abstract: In complex markets, there is a need to protect stakeholders on all levels of the consumption process. Markets exist as oligopolies, which is to say that there are a few producers with significant control over markets and disproportionately high number of buyers. Knowledge about the commodity is also not common amongst people who consume it. This puts consumers at a position of disadvantage which warrants protection. The need to protect consumers was realized in the twentieth century as capitalism emerged as the most common economic system globally. These opinions started to manifest into laws that are designed to prevent businesses from engaging in fraud or specified unfair practices that might mislead consumers' choices. This paper attempts to analyse issues faced by consumers in the Indian market. The present legislations have been reviewed along with redressal mechanisms available to consumers which enable them to enforce their rights. Lastly, it suggests policy recommendations which would empower consumers, especially those who exist in the most economically vulnerable sections of the society.

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