International Journal of Social Science & Economic Research
Submit Paper


Hemant Dubey

|| ||

Hemant Dubey
Doctoral Candidate, Jawaharlal Nehru University, India

Dubey, Hemant. "THE CONCEPT OF NATION BRANDING AND ITS ADOPTION IN SOUTH KOREA." Int. j. of Social Science and Economic Research, vol. 4, no. 4, Apr. 2019, pp. 3031-3038, Accessed Apr. 2019.
Dubey, H. (2019, April). THE CONCEPT OF NATION BRANDING AND ITS ADOPTION IN SOUTH KOREA. Int. j. of Social Science and Economic Research, 4(4), 3031-3038. Retrieved from
Dubey, Hemant. "THE CONCEPT OF NATION BRANDING AND ITS ADOPTION IN SOUTH KOREA." Int. j. of Social Science and Economic Research 4, no. 4 (April 2019), 3031-3038. Accessed April, 2019.


[1]. Anholt, Simon. (1998). Nation-brands of the Twenty-first Century. Journal of Brand Management, 5(6), 395-406.
[2]. Anholt, Simon. (2002). Nation Branding: A Continuing Theme. Journal of Brand Management, 10(1), 59-60.
[3]. Chen, N. (2012). Branding National Image: The 2008 Beijing Summer Olympics, 2010 Shanghai World Expo and 2010 Guangzhou Asian Games. Public Relations Review, 38, 731-745.
[4]. Dator, J. & Seo, Y. (2004) Korea as the Wave of a Future. Journal of Futures Studies, vol. 9, no. 1, pp. 31-44.
[5]. Ding, S. (2011). Branding a rising China: An Analysis of Beijing's National Image Management in the Age of China's Rise. Journal of Asian and African Studies, 46(3), 293-306.
[6]. Fan, Y. (2010) Branding the nation: What is Being Branded? Journal Of Vacation Marketing, 12(1), 5-14.
[7]. Gilmore, F. (2002). A Country - Can It Be Repositioned? Spain - The Success Story of Country Branding. Journal of Brand Management, 9(4), 281-293.
[8]. Nadia Kaneva, "Nation Branding: Toward an Agenda for Critical Research," International Journal of Communication 5, (2011): 120.
[9]. Nye, Joseph S. (2008). Public Diplomacy and Soft Power. The ANNALS of the American Academy of Political and Social Science 616 (1) (March 1): 94- 109.
[10]. Olins, Wally. (2002). Branding the Nation the Historical Context. The Journal of Brand Management 9 (4): 241-248.
[11]. Presidential Council on Nation Branding (PCNB). (2010). Work plan for nation branding. Seoul:Presidential Council on Nation Branding.
[12]. Presidential Council on Nation Branding (PCNB). (2011). Report on legislative improvement fornation branding. Seoul: Presidential Council on Nation Branding.
[13]. Szondi, G. (2007). The Role and Challenges of Country Branding in Transition Countries: The Central and Eastern European experience. Place Branding, 3(1), 8-20.
[14]. Varga, S. (2013). The Politics Of Nation Branding: Collective Identity And Public Sphere In The Neoliberal State. Philosophy & Social Criticism 39 (8): 825-845.
[15]. Wang, H. (2003). National Image Building and Chinese Foreign Policy. China: An International Journal, 1(1), 46-72.

Nation Branding is the practice of creating a positive image of any country. It aims at a more favourable perception of any particular country by the outside world. Since the 1970s, with the rapid growth of the South Korean Economy, the country is known as one of the Asia's Four Little Dragons, attracting much attention from the world. South Korea transformed itself from extreme poverty in the early 60's to 70's to an industrialised country in the 80's and then became an OECD member in 1996. Despite of all these special achievement, South Korea is not well known to other countries positively. This paper discusses the strategy adopted by South Korea for its Nation Branding after the conceptualisation and definition formulation of the term 'Nation Branding' itself.