International Journal of Social Science & Economic Research
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Title:
THE CONCEPT OF NATION BRANDING AND ITS ADOPTION IN SOUTH KOREA

Authors:
Hemant Dubey

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Hemant Dubey
Doctoral Candidate, Jawaharlal Nehru University, India

MLA 8
Dubey, Hemant. "THE CONCEPT OF NATION BRANDING AND ITS ADOPTION IN SOUTH KOREA." Int. j. of Social Science and Economic Research, vol. 4, no. 4, Apr. 2019, pp. 3031-3038, ijsser.org/more2019.php?id=226. Accessed Apr. 2019.
APA
Dubey, H. (2019, April). THE CONCEPT OF NATION BRANDING AND ITS ADOPTION IN SOUTH KOREA. Int. j. of Social Science and Economic Research, 4(4), 3031-3038. Retrieved from ijsser.org/more2019.php?id=226
Chicago
Dubey, Hemant. "THE CONCEPT OF NATION BRANDING AND ITS ADOPTION IN SOUTH KOREA." Int. j. of Social Science and Economic Research 4, no. 4 (April 2019), 3031-3038. Accessed April, 2019. ijsser.org/more2019.php?id=226.

References

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Abstract:
Nation Branding is the practice of creating a positive image of any country. It aims at a more favourable perception of any particular country by the outside world. Since the 1970s, with the rapid growth of the South Korean Economy, the country is known as one of the Asia's Four Little Dragons, attracting much attention from the world. South Korea transformed itself from extreme poverty in the early 60's to 70's to an industrialised country in the 80's and then became an OECD member in 1996. Despite of all these special achievement, South Korea is not well known to other countries positively. This paper discusses the strategy adopted by South Korea for its Nation Branding after the conceptualisation and definition formulation of the term 'Nation Branding' itself.