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Title: ETHNOGRAPHY OF A LOCAL CABLE NEWS CHANNEL: STRUCTURE, ECONOMY AND ENTERTAINMENT OF THE NEIGHBOURHOOD
Authors: Dr. Jayanta Vishnu Das
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Dr. Jayanta Vishnu Das Assistant Professor, Tezpur University
MLA 8 Das, Dr. Jayanta Vishnu. "ETHNOGRAPHY OF A LOCAL CABLE NEWS CHANNEL: STRUCTURE, ECONOMY AND ENTERTAINMENT OF THE NEIGHBOURHOOD." Int. j. of Social Science and Economic Research, vol. 4, no. 4, Apr. 2019, pp. 3196-3202, ijsser.org/more2019.php?id=239. Accessed Apr. 2019. APA Das, D. (2019, April). ETHNOGRAPHY OF A LOCAL CABLE NEWS CHANNEL: STRUCTURE, ECONOMY AND ENTERTAINMENT OF THE NEIGHBOURHOOD. Int. j. of Social Science and Economic Research, 4(4), 3196-3202. Retrieved from ijsser.org/more2019.php?id=239 Chicago Das, Dr. Jayanta Vishnu. "ETHNOGRAPHY OF A LOCAL CABLE NEWS CHANNEL: STRUCTURE, ECONOMY AND ENTERTAINMENT OF THE NEIGHBOURHOOD." Int. j. of Social Science and Economic Research 4, no. 4 (April 2019), 3196-3202. Accessed April, 2019. ijsser.org/more2019.php?id=239.
References [1]. Das, Jayanta Vishnu. Local Press in the Making: A Study on the Emergent Media of Assam. PhD thesis, Department of Cultural Studies, Tezpur University, India. 2015. [2]. Neyazi, T.A. "Cultural imperialism or vernacular modernity? Hindi newspapers in a Globalizing World". Media, Culture and Society 32.6: pp. 907-924, 2010. [3]. Roy, S. "Television news and democratic change in India". Media, Culture & Society 33.5: pp.761-777, 2011. [4]. Sundaram, Ravi. "Media globalization: an Indian perspective". Global Media and Communication 1: pp.55-58, 2005. [5]. Telecom Regulatory Authority of India. TRAI Consultation Paper on Monopoly Market Dominance in Cable TV Service, 2013. Web accessed at https://main.trai.gov.in/monopoly-market-dominance-cable-tv-services?page=1
Abstract: This paper is an attempt to understand the anatomy of local cable channels in the context of Assam. Urban centers have long been the centers of cultural dissemination, while the rural has been consumers. Through the example of a local cable news channel and its functioning I try to attempt at an understanding how they are the new nerve centers of an emerging class order which establishes its identity by the content of its own. Barak Television Network is one such channel that records everything from a wedding to a local cricket match to a puja pandal and in the process stays relevant to its loyal subscribers. The economic structure of such an enterprise is not on a firm footing but survival has become synonymous with these channels.

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