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Title: DISPARITY IN INVESTMENT BEHAVIOR OF URBAN AND RURAL INDIVIDUAL INVESTORS
Authors: Dr. Mital Bhayani , Dr. Priyanka Bobade , Dr. Vinod Malkar , Prof. Pooja Kawale
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Dr. Mital Bhayani1 , Dr. Priyanka Bobade 2 , Dr. Vinod Malkar3 , Prof. Pooja Kawale4 1. Associate Professor, MBA Department, Sanjivani College Engineering Kopargaon. 2. Assistant Professor, MBA Department , D. Y. Patil Global Business School & Research Center, Pune. 3. Professor and Head of the Department, Sanjivani College Engineering Kopargaon. 4. Assistant Professor, Sanjivani College of Engineering Kopargaon.
MLA 8 Bhayani, Dr. Mital, et al. "DISPARITY IN INVESTMENT BEHAVIOR OF URBAN AND RURAL INDIVIDUAL INVESTORS." Int. j. of Social Science and Economic Research, vol. 4, no. 5, May 2019, pp. 3764-3776, ijsser.org/more2019.php?id=286. Accessed May 2019. APA Bhayani, D., Bobade, D., Malkar, D., & Kawale, P. (2019, May). DISPARITY IN INVESTMENT BEHAVIOR OF URBAN AND RURAL INDIVIDUAL INVESTORS. Int. j. of Social Science and Economic Research, 4(5), 3764-3776. Retrieved from ijsser.org/more2019.php?id=286 Chicago Bhayani, Dr. Mital, Dr. Priyanka Bobade, Dr. Vinod Malkar, and Prof. Pooja Kawale. "DISPARITY IN INVESTMENT BEHAVIOR OF URBAN AND RURAL INDIVIDUAL INVESTORS." Int. j. of Social Science and Economic Research 4, no. 5 (May 2019), 3764-3776. Accessed May, 2019. ijsser.org/more2019.php?id=286.
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Abstract: Investment is one of the foremost concerns of every individual investor as their small savings of today are to meet the expenses of tomorrow. The study aims to make comparative analysis of investment behavior of urban and rural investors by conducting a survey in Nasik (Maharashtra, India). The investment behavior is compared with respect to current investment options, highest investment avenues, and preference given to various investment options with respect to liquidity, profitability, returns, risk and procedural understanding. The paper focus on preferences of individual investor's for various investment options available in India. The study used a structured questionnaire in which potential investors were asked for their reactions to some specific questions. It was found that there is significant difference in investment behavior of urban and rural individual investors. So the financial investment service providers can think of different products to cater the need of both urban and rural category investors. From the research point of view, such a study will help in developing and expanding knowledge in this field of personal finance and investment.

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