International Journal of Social Science & Economic Research
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Title:
DISPARITY IN INVESTMENT BEHAVIOR OF URBAN AND RURAL INDIVIDUAL INVESTORS

Authors:
Dr. Mital Bhayani , Dr. Priyanka Bobade , Dr. Vinod Malkar , Prof. Pooja Kawale

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Dr. Mital Bhayani1 , Dr. Priyanka Bobade 2 , Dr. Vinod Malkar3 , Prof. Pooja Kawale4
1. Associate Professor, MBA Department, Sanjivani College Engineering Kopargaon.
2. Assistant Professor, MBA Department , D. Y. Patil Global Business School & Research Center, Pune.
3. Professor and Head of the Department, Sanjivani College Engineering Kopargaon.
4. Assistant Professor, Sanjivani College of Engineering Kopargaon.

MLA 8
Bhayani, Dr. Mital, et al. "DISPARITY IN INVESTMENT BEHAVIOR OF URBAN AND RURAL INDIVIDUAL INVESTORS." Int. j. of Social Science and Economic Research, vol. 4, no. 5, May 2019, pp. 3764-3776, ijsser.org/more2019.php?id=286. Accessed May 2019.
APA
Bhayani, D., Bobade, D., Malkar, D., & Kawale, P. (2019, May). DISPARITY IN INVESTMENT BEHAVIOR OF URBAN AND RURAL INDIVIDUAL INVESTORS. Int. j. of Social Science and Economic Research, 4(5), 3764-3776. Retrieved from ijsser.org/more2019.php?id=286
Chicago
Bhayani, Dr. Mital, Dr. Priyanka Bobade, Dr. Vinod Malkar, and Prof. Pooja Kawale. "DISPARITY IN INVESTMENT BEHAVIOR OF URBAN AND RURAL INDIVIDUAL INVESTORS." Int. j. of Social Science and Economic Research 4, no. 5 (May 2019), 3764-3776. Accessed May, 2019. ijsser.org/more2019.php?id=286.

References
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[2]. Kahneman, Daniel and Amos Tversky (1979), "Prospect Theory: An Analysis of Decision Making Under Risk," Econometrica, pages 69-82.
[3]. Kasilingam. R & Jayabal. G (2008), "Impact of Family size and Family Income on the Investment Behaviour of Salaried Class investors", Journal of Management & IT, OORJA, Vol 6, No 3 Sep-Dec 2008. pages 93-107.
[4]. Murithi Suriya S, Narayanan B, Arivazhagan M (2012), "Investors Behaviour in Various Investment Avenues - A Study" International Journal of Marketing and Technology, Volume 2, Issue July, pages 36-45
[5]. Prema-Chandra, A. and Pang-Long, T. (2003), "Determinants of Household Saving in Taiwan: Growth, Demography and Public Policy", Journal of Development Studies , Vol 6, No 3 Jan-Mar 2008, pages 65-88
[6]. Ranganathan, Kavitha, (2006), "A Study of Fund Selection Behaviour of Individual Investors Towards Mutual Funds - with Reference to Mumbai City". Indian Institute of Capital Markets 9th Capital Markets Conference Paper.
[7]. Soman, Dilip, Zhao and Min (2011), "The Fewer the Better: Number of Goals and Savings Behavior" Journal of Marketing Research (JMR). Dec2011, Vol. 48 Issue 6, pages 944-957.
[8]. Shanmuga Sundaram .V and Bala Krishnan .V (2010), "Investment decision-making - a behavioral approach". International Journal of Business innovation & Research, vol.4, Nov 6, 2010, pages 432-444 13. SEBI - NCAER, Survey of Indian Investors, SEBI, Mumbai

Abstract:
Investment is one of the foremost concerns of every individual investor as their small savings of today are to meet the expenses of tomorrow. The study aims to make comparative analysis of investment behavior of urban and rural investors by conducting a survey in Nasik (Maharashtra, India). The investment behavior is compared with respect to current investment options, highest investment avenues, and preference given to various investment options with respect to liquidity, profitability, returns, risk and procedural understanding. The paper focus on preferences of individual investor's for various investment options available in India. The study used a structured questionnaire in which potential investors were asked for their reactions to some specific questions. It was found that there is significant difference in investment behavior of urban and rural individual investors. So the financial investment service providers can think of different products to cater the need of both urban and rural category investors. From the research point of view, such a study will help in developing and expanding knowledge in this field of personal finance and investment.