Title: DISPARITY IN INVESTMENT BEHAVIOR OF URBAN AND RURAL
Authors: Dr. Mital Bhayani
, Dr. Priyanka Bobade
, Dr. Vinod Malkar
, Prof. Pooja Kawale
Dr. Mital Bhayani1
, Dr. Priyanka Bobade 2
, Dr. Vinod Malkar3
, Prof. Pooja Kawale4
1. Associate Professor, MBA Department, Sanjivani College Engineering Kopargaon.
2. Assistant Professor, MBA Department , D. Y. Patil Global Business School & Research Center, Pune.
3. Professor and Head of the Department, Sanjivani College Engineering Kopargaon.
4. Assistant Professor, Sanjivani College of Engineering Kopargaon.
MLA 8 Bhayani, Dr. Mital, et al. "DISPARITY IN INVESTMENT BEHAVIOR OF URBAN AND RURAL INDIVIDUAL INVESTORS." Int. j. of Social Science and Economic Research, vol. 4, no. 5, May 2019, pp. 3764-3776, ijsser.org/more2019.php?id=286. Accessed May 2019.
APA Bhayani, D., Bobade, D., Malkar, D., & Kawale, P. (2019, May). DISPARITY IN INVESTMENT BEHAVIOR OF URBAN AND RURAL INDIVIDUAL INVESTORS. Int. j. of Social Science and Economic Research, 4(5), 3764-3776. Retrieved from ijsser.org/more2019.php?id=286
Chicago Bhayani, Dr. Mital, Dr. Priyanka Bobade, Dr. Vinod Malkar, and Prof. Pooja Kawale. "DISPARITY IN INVESTMENT BEHAVIOR OF URBAN AND RURAL INDIVIDUAL INVESTORS." Int. j. of Social Science and Economic Research 4, no. 5 (May 2019), 3764-3776. Accessed May, 2019. ijsser.org/more2019.php?id=286.
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Abstract: Investment is one of the foremost concerns of every individual investor as their small savings of
today are to meet the expenses of tomorrow. The study aims to make comparative analysis of
investment behavior of urban and rural investors by conducting a survey in Nasik (Maharashtra,
India). The investment behavior is compared with respect to current investment options, highest
investment avenues, and preference given to various investment options with respect to liquidity,
profitability, returns, risk and procedural understanding. The paper focus on preferences of
individual investor's for various investment options available in India. The study used a
structured questionnaire in which potential investors were asked for their reactions to some
specific questions. It was found that there is significant difference in investment behavior of
urban and rural individual investors. So the financial investment service providers can think of
different products to cater the need of both urban and rural category investors. From the research
point of view, such a study will help in developing and expanding knowledge in this field of
personal finance and investment.
The International Journal of Social Science and Economic Research Inviting Papers/Articles for Current Issue Volume 5 No. 1 January 2020.
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