International Journal of Social Science & Economic Research
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Gazala Masood, Dr. Javed Alam

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1Gazala Masood, 2Dr. Javed Alam
1. Research Scholar, Faculty of Commerce and Management, Rama University, Kanpur.
2. Assistant Professor, Faculty of Commerce and Management, Rama University, Kanpur

Masood, Gazala, and Dr. Javed Alam. "SUSTAINABILITY CHALLENGES AND INNOVATION STRATEGY IN GREEN TELECOM-A REVIEW OF TELECOM INFRASTRUCTURE IN INDIA." Int. j. of Social Science and Economic Research, vol. 4, no. 5, May 2019, pp. 4037-4066, Accessed May 2019.
Masood, G., & Alam, D. (2019, May). SUSTAINABILITY CHALLENGES AND INNOVATION STRATEGY IN GREEN TELECOM-A REVIEW OF TELECOM INFRASTRUCTURE IN INDIA. Int. j. of Social Science and Economic Research, 4(5), 4037-4066. Retrieved from
Masood, Gazala, and Dr. Javed Alam. "SUSTAINABILITY CHALLENGES AND INNOVATION STRATEGY IN GREEN TELECOM-A REVIEW OF TELECOM INFRASTRUCTURE IN INDIA." Int. j. of Social Science and Economic Research 4, no. 5 (May 2019), 4037-4066. Accessed May, 2019.


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The Indian Telecommunications sector a multi-billion dollar industry, commanding a colossal billion plus subscriber base is known to be major reckoning force in India's Gross Domestic Product (GDP) growth trajectory. Bolstered by the liberal market dynamics and reformist economic policies and regulatory framework, many national and international telecom network operators and service providers were strongly vying for the burgeoning subscriber base. With profitable urban markets reaching near saturation with regard to market size and penetration, the telecom market players are working hard to make their rural stint a success. Confronted with several infrastructural and operational challenges, these telecom players are driving innovation and devising strategies to advance their rural market penetration as a strong sustainable strategy. The article examines the stream of Telecom Infrastructure in India in depth and discusses the various attributes that forms its backbone. The paper determines the Infrastructural and operational growth challenges encountered by the telecom players in the Indian market. Their sustainability and green technology practices that are helping in resolving their infrastructural issues and development has been analyzed and presented. The planning and prioritization strategies necessary for the success and sustainability of such a program are discussed. Several initiatives by major telecom companies have been discussed.