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Title: ROLE OF MEDIA IN AWARENESS OF 'BIO-PIRACY OF TRADITIONAL KNOWLEDGE'
Authors: Dr. Juhi P. Pathak
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Dr. Juhi P. Pathak Asst. Professor, GD Goenka University, Gurgaon, Haryana, India Former Junior Research Fellow (UGC) Department of Communication and Journalism, Gauhati University, Assam, India
MLA 8 Pathak, Dr. Juhi P. "ROLE OF MEDIA IN AWARENESS OF 'BIO-PIRACY OF TRADITIONAL KNOWLEDGE'." Int. j. of Social Science and Economic Research, vol. 4, no. 6, June 2019, pp. 4152-4170, ijsser.org/more2019.php?id=316. Accessed June 2019. APA Pathak, D. (2019, June). ROLE OF MEDIA IN AWARENESS OF 'BIO-PIRACY OF TRADITIONAL KNOWLEDGE'. Int. j. of Social Science and Economic Research, 4(6), 4152-4170. Retrieved from ijsser.org/more2019.php?id=316 Chicago Pathak, Dr. Juhi P. "ROLE OF MEDIA IN AWARENESS OF 'BIO-PIRACY OF TRADITIONAL KNOWLEDGE'." Int. j. of Social Science and Economic Research 4, no. 6 (June 2019), 4152-4170. Accessed June, 2019. ijsser.org/more2019.php?id=316.
References [1]. Shiva, V. (2001). Protect or plunder?: Understanding intellectual property rights. Zed Books. Confronting [2]. Robinson, D. F. (2010). Confronting biopiracy: challenges, cases and international debates. Routledge. [3]. Robinson, D. F. (2014). Biodiversity, access and benefit-sharing: Global case studies. Routledge. [4]. Robinson, D. F. (2012). 4. Biopiracy and the Innovations of Indigenous Peoples and Local Communities. indigenous peoples' innovation, 77. [5]. https://www.google.co.in/#q=traditional+knowledge+to+save+environment [6]. http://en.wikipedia.org/wiki/Traditional_knowledge [7]. http://www.fao.org/docrep/011/i0670e/i0670e14.htm [8]. http://r4d.dfid.gov.uk/PDF/Outputs/IDS/id21Conservation_5.pdf [9]. http://www.birac.nic.in/webcontent/dib.pdf [10]. http://www.tkdl.res.in/tkdl/langdefault/common/Biopiracy.asp?GL=Eng [11]. http://www.actionbioscience.org/biodiversity/gollin.html
Abstract: Through this research paper, the researcher wishes to highlight the role of media in creating an awareness of the ill effects of bio-piracy on our country and how Media can help in making the citizens alert of the situation. We need to have alert and cautious citizens to keep an eye on the actions of these developed nations who are reaping the benefits of our age-old traditional knowledge and taking advantage of our ignorance on the matter. Spreading awareness on the issue can help us in making our citizens alert and aware of their social customs and traditional knowledge and it can go a long way in curbing Bio-piracy in India. But as the saying goes, 'A hen never knows how valuable her egg is until someone snatches it away.' The good thing about Bio-piracy is that, because of it, today we are making an effort to go back to our roots, which we had long back left behind or almost forgotten, in our craze for development and progress.

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