Title: A STUDY ON BUYING BEHAVIOUR OF CONSUMER AT INTERNET
ADVERTISING IN COIMBATORE CITY
Authors: Mrs. S. Manjula Devi
Mrs. S. Manjula Devi
Assistant Professor, Department of Management,
Kongunadu Arts and Science College, G.N. Mills, Coimbatore-29
MLA 8 Devi, Mrs. S. Manjula. "A STUDY ON BUYING BEHAVIOUR OF CONSUMER AT INTERNET ADVERTISING IN COIMBATORE CITY." Int. j. of Social Science and Economic Research, vol. 4, no. 6, June 2019, pp. 4240-4245, ijsser.org/more2019.php?id=322. Accessed June 2019.
APA Devi, M. (2019, June). A STUDY ON BUYING BEHAVIOUR OF CONSUMER AT INTERNET ADVERTISING IN COIMBATORE CITY. Int. j. of Social Science and Economic Research, 4(6), 4240-4245. Retrieved from ijsser.org/more2019.php?id=322
Chicago Devi, Mrs. S. Manjula. "A STUDY ON BUYING BEHAVIOUR OF CONSUMER AT INTERNET ADVERTISING IN COIMBATORE CITY." Int. j. of Social Science and Economic Research 4, no. 6 (June 2019), 4240-4245. Accessed June, 2019. ijsser.org/more2019.php?id=322.
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. Strauss , Lawerence, Electronic marketing: emerging TV and computer channels for interactive home shopping (New York; Knowledge Industry Publication, Inc., 1983)
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. Online marketing in principles and current practices, by Gaytri Varma, New Century Publication, New Delhi, India.
. Research methodology, by Dr. C. Rajendra Kumar, APH Publishing Corporation, New Delhi, India.
. Research methodology, by Suresh C. Sinha and Anil K. Dhiman, ESS ESS Publications, New Delhi.
Abstract: In Coimbatore, Online advertising means of promoting a product on the Internet using various
Internet features. With the arrival of the Internet, the business world has become digitalized, and
people prefer to buy stuff online, which is easier and faster. Online advertising, otherwise known
as e-advertising, gives a new dimension and unique charm to the product, which is an added
advantage. The primary benefit of online advertising over traditional form of advertising is that it
surpasses all geographical boundaries, which cannot be gained locally. This leads to great
progress in business, which is the ultimate aim of any businessman. Online advertising offers a
wide spectrum of recognition, which is incomparable to any other mode of advertising. Online
advertising has no time limitations and can be viewed day and night throughout the globe.
Certainly, online advertising is one step ahead over others, and helps to keep pace with the fastchanging world. The researcher has adopted the exploratory and descriptive study. Based on the
convenience sampling techniques, 100 customers were chosen from the Coimbatore city.
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