Title: TELEVISION SOAP-OPERAS AS A TOOL FOR WOMEN
EMPOWERMENT: A CASE STUDY OF SERIALS 'UDAAN ZINDAGI KI'
AND 'NIMKI MUKHIYA'
Authors: Aabshar Abbasi
Aabshar Abbasi Assistant Professor, School of Media and Communication
Studies, Doon University, Dehradun
MLA 8 Abbasi, Aabshar. "TELEVISION SOAP-OPERAS AS A TOOL FOR WOMEN EMPOWERMENT: A CASE STUDY OF SERIALS 'UDAAN ZINDAGI KI' AND 'NIMKI MUKHIYA'." Int. j. of Social Science and Economic Research, vol. 4, no. 6, June 2019, pp. 4296-4300, ijsser.org/more2019.php?id=327. Accessed June 2019.
APA Abbasi, A. (2019, June). TELEVISION SOAP-OPERAS AS A TOOL FOR WOMEN EMPOWERMENT: A CASE STUDY OF SERIALS 'UDAAN ZINDAGI KI' AND 'NIMKI MUKHIYA'. Int. j. of Social Science and Economic Research, 4(6), 4296-4300. Retrieved from ijsser.org/more2019.php?id=327
Chicago Abbasi, Aabshar. "TELEVISION SOAP-OPERAS AS A TOOL FOR WOMEN EMPOWERMENT: A CASE STUDY OF SERIALS 'UDAAN ZINDAGI KI' AND 'NIMKI MUKHIYA'." Int. j. of Social Science and Economic Research 4, no. 6 (June 2019), 4296-4300. Accessed June, 2019. ijsser.org/more2019.php?id=327.
References . Ahmed. A. (2012).Women and Soap-Operas: Popularity, Portrayal and Perception. International
Journal of scientific and research Publication, 2(6).
. Ahmed, A. et al. (2012). Global Media Journal- Indian Edition, 3(1)
Zutshi, Robin et al. Representation of Women Characters (Indian TV series) in Modern Era.
From https://www.academia.edu. Retrieved on 27/01/2019
. Kaul, S. et al (2017). Portrayal of Women in Television(TV)Serial. Studies on home and
Community science. 4(1)
. Murphy- Graham, E. (2012).Opening Minds, Improving Lives: Education and Women's
Empowerment in Hondurus, Vanderbilt Press, pg.5
. Aggarwal, V. B. et al (2012). Handbook of Journalism and Mass Communication, New Delhi:
Concept Publishing Company, pg.39
. The origin of soap opera(n.d.)https://wordhistories.net/2017/12/18/soap-opera-origin/ Retrieved
Abstract: Communication theorists always believe in the power of Television as a strong medium of
communication which enlightens people in terms of informing, educating and entertaining them.
Undoubtedly, television has always been used as a tool to promulgate the idea of social change
and the empowerment of common masses. To build a strong nation it is essential to make people understand their social responsibility as a
citizen as well as a human. Women being an important and strong stake holder in the society
should know their abilities, roles and rights equally. It is necessary for them to know the real
meaning of empowerment which actually can help in breaking their stereo typical image which is
only confined to a mother, daughter and daughter-in -law in Indian society. They should
understand their worth as an emancipated woman and individual of equal status who does not
need to borrow the identity of her male counterpart. In India, since, 1959, television has been playing a key role in the daily lives of people. One of
its major content, the tele-serials or soap-operas is a constant source of entertainment and
motivation for audience. It plays a pivotal role in enrooting the image of women as a strong
foundation of a modern society. Presently, soap-operas like Balika Vadhu, Udaan Zindagi Ki,
Nimki Mukhiya and a recent one 'Kesari Nandan' have helped in breaking the stereotypical
image of women in our society and shaping a new image as independent women and torch
bearers of the society. However, this study has been centered on 'Udaan Zindagi ki' and 'Nimki
Mukhiya' as the subject. In the paper, an attempt has been made to understand how these serials have portrayed its woman
characters as protagonists. The study is a textual analysis based on observation of the researcher.
The International Journal of Social Science and Economic Research Inviting Papers/Articles for Current Issue Volume 4 No. 11 November 2019.
Submit your Paper through Online Submission System. Authors also can Send Paper to firstname.lastname@example.org ....... Editor in Chief IJSSER