International Journal of Social Science & Economic Research
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Title:
NOLLYWOOD FILMS AND PROMOTION OF CULTURAL VALUES IN NIGERIA

Authors:
Ewomazino Daniel Akpor, Josephine Omoruyi, Sam Okeoghene Uyeri

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1Ewomazino Daniel Akpor, PhD, 2 Josephine Omoruyi, 3Sam Okeoghene Uyeri
1,2. Igbinedion University Okada
3. Delta State Polytechnic Ozoro

MLA 8
Akpor, Ewomazino Daniel, et al. "NOLLYWOOD FILMS AND PROMOTION OF CULTURAL VALUES IN NIGERIA." Int. j. of Social Science and Economic Research, vol. 4, no. 1, Jan. 2019, pp. 402-424, ijsser.org/more2019.php?id=33. Accessed Jan. 2019.
APA
Akpor, Ewomazino Daniel, et al. "NOLLYWOOD FILMS AND PROMOTION OF CULTURAL VALUES IN NIGERIA." Int. j. of Social Science and Economic Research, vol. 4, no. 1, Jan. 2019, pp. 402-424, ijsser.org/more2019.php?id=33. Accessed Jan. 2019.
Chicago
Akpor, Ewomazino Daniel, et al. "NOLLYWOOD FILMS AND PROMOTION OF CULTURAL VALUES IN NIGERIA." Int. j. of Social Science and Economic Research, vol. 4, no. 1, Jan. 2019, pp. 402-424, ijsser.org/more2019.php?id=33. Accessed Jan. 2019.

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Abstract:
Culture occupies a strategic position in the development of any society. Societies and nations all over the world are always looking for ways to preserve their cultural value for future generation. On daily basics new cultural values evolves but the need to preserve the original culture from adulteration is paramount to nation. It is corollary from this that the work looks at whether Nollywood films bastardizing Nigerian indigenous cultural values or are they promoting them, whether the themes of Nollywood films portray Nigerian indigenous cultural values in true light or not and the role Nollywood possibly play in promoting Nigerian indigenous cultural values and thus advance Nigeria 's developmental agenda. Anchored on the cultivation and cultural norms theories the work concludes that Nigerian films started well by promoting our rich cultural heritage but somewhere along the line deviated to accommodate financial gains. This became prominent when the viewers of Nollywood videos increased drastically thereby giving rise to competition among film producers who were ready to pay heavily to get stories that would move and increase sales. The work recommends that the Nigerian films censors' commission should scrutinise films before they are sent out for viewing by the larger audience, script writers should always have at the back of their minds that Nigeria cultural heritage should be foremost on their minds when they are writing any script and that village heads should be contacted to get actual story lines that would reflect their culture.