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Title: DIVERSIFYING, REUSING, INVESTING - ANALYZING THE GROWTH OF SECONDARY E-COMMERCE MARKETS IN INDIA
Authors: Aaddya Dubey
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Aaddya Dubey The Step By Step school
MLA 8 Dubey, Aaddya. "DIVERSIFYING, REUSING, INVESTING - ANALYZING THE GROWTH OF SECONDARY E-COMMERCE MARKETS IN INDIA." Int. j. of Social Science and Economic Research, vol. 4, no. 6, June 2019, pp. 4533-4540, ijsser.org/more2019.php?id=347. Accessed June 2019. APA Dubey, A. (2019, June). DIVERSIFYING, REUSING, INVESTING - ANALYZING THE GROWTH OF SECONDARY E-COMMERCE MARKETS IN INDIA. Int. j. of Social Science and Economic Research, 4(6), 4533-4540. Retrieved from ijsser.org/more2019.php?id=347 Chicago Dubey, Aaddya. "DIVERSIFYING, REUSING, INVESTING - ANALYZING THE GROWTH OF SECONDARY E-COMMERCE MARKETS IN INDIA." Int. j. of Social Science and Economic Research 4, no. 6 (June 2019), 4533-4540. Accessed June, 2019. ijsser.org/more2019.php?id=347.
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Abstract: E-commerce has moved beyond its previously defined restrictions. It is not just about buying and selling commodities online but extends to electronically communicating, collaborating and discovering information and ideas. It has started to impact a significant portion of Indian businesses and consumers. Innovations in business models have driven individuals to take on the roles of producers beyond their conventional role of consumers in the offline market. The internet has enabled such vendors to connect with consumers across the globe and market second-hand commodities and personalized services. The diversification of this industry is also projected to add to its growth rate in the future. This paper has analyzed the history of ecommerce in India with respect to the orientation that investors, entrepreneurs, businesses, consumers and the government towards this industry. The transformation of this industry into an oligopoly will have an impact on all economic entities that transact business online, especially on the secondary e-commerce sector and innovation in the industry in general. Policies enacted by the government in 2019 have the potential to reduce the risk of market hegemony at the cost of slowing growth in the short run. However, other drivers of growth such as higher levels of internet penetration, investment in technological infrastructure and human capital and increase in ease of doing business are said to propel the Indian e-commerce industry to unprecedented rates of growth.

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