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Title: BUSINESS COPING STRATEGIES ADOPTED BY THE WOMEN ENTREPRENEURS IN NAMAKKAL DISTRICT OF TAMIL NADU
Authors: Dr. M. SENTHILKUMAR
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Dr. M. SENTHILKUMAR Assistant Professor, Department of Economics, Arignar Anna Government Arts College, Namakkal [Deputed from Dept. of Economics, Annamalai University]
MLA 8 SENTHILKUMAR, Dr. M. "BUSINESS COPING STRATEGIES ADOPTED BY THE WOMEN ENTREPRENEURS IN NAMAKKAL DISTRICT OF TAMIL NADU." Int. j. of Social Science and Economic Research, vol. 4, no. 6, June 2019, pp. 4541-4551, ijsser.org/more2019.php?id=348. Accessed June 2019. APA SENTHILKUMAR, D. (2019, June). BUSINESS COPING STRATEGIES ADOPTED BY THE WOMEN ENTREPRENEURS IN NAMAKKAL DISTRICT OF TAMIL NADU. Int. j. of Social Science and Economic Research, 4(6), 4541-4551. Retrieved from ijsser.org/more2019.php?id=348 Chicago SENTHILKUMAR, Dr. M. "BUSINESS COPING STRATEGIES ADOPTED BY THE WOMEN ENTREPRENEURS IN NAMAKKAL DISTRICT OF TAMIL NADU." Int. j. of Social Science and Economic Research 4, no. 6 (June 2019), 4541-4551. Accessed June, 2019. ijsser.org/more2019.php?id=348.
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Abstract: The present paper analyses the various coping strategies adopted by the women entrepreneurs to managing the business. The study was carried out in Namakkal district of Tamil Nadu. Thiruchengode and Namakkal are the blocks selected from the Namakkal district. These two blocks have relatively, higher female population and the large number of entrepreneurial activities as compared to other blocks. As per the report of District Industrial centre, Namakkal District has 2408 women entrepreneurs. From this, 10 per cent women entrepreneurs have been selected at random i.e. 127 from Thiruchengode and 113 from Namakkal block to get a total sample of 240. From the results, the rural and urban women entrepreneurs has almost used same coping strategies for solving the problem in their business. The entrepreneurs need support from the government in solving the production and marketing of their business.

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