Title: A STUDY ON CUSTOMER SATISFACTION TOWARDS HERO HONDA
TWO WHEELER IN COIMBATORE CITY
Authors: Mrs. K. Subashini
Mrs. K. Subashini Associate Professor, Department of Commerce,
Kongunadu Arts and Science College, G. N. Mills, Coimbatore-29
MLA 8 Subashini, Mrs. K. "A STUDY ON CUSTOMER SATISFACTION TOWARDS HERO HONDA TWO WHEELER IN COIMBATORE CITY." Int. j. of Social Science and Economic Research, vol. 4, no. 7, July 2019, pp. 4959-4964, ijsser.org/more2019.php?id=378. Accessed July 2019.
APA Subashini, M. (2019, July). A STUDY ON CUSTOMER SATISFACTION TOWARDS HERO HONDA TWO WHEELER IN COIMBATORE CITY. Int. j. of Social Science and Economic Research, 4(7), 4959-4964. Retrieved from ijsser.org/more2019.php?id=378
Chicago Subashini, Mrs. K. "A STUDY ON CUSTOMER SATISFACTION TOWARDS HERO HONDA TWO WHEELER IN COIMBATORE CITY." Int. j. of Social Science and Economic Research 4, no. 7 (July 2019), 4959-4964. Accessed July, 2019. ijsser.org/more2019.php?id=378.
References . Marketing research methodology: C.R.Kothari research, G.C.Beri, Third Edition, Tata McGraw Hill Publishing Company limited, New Delhi,2000.
. Anderson, E. W., Fornell, C. and Mazvancheryl, (2004). Customer Satisfaction and Shareholder Value. Journal of Marketing, Volume 68, pp. 172-185.
. Erevelles, S., and C. Leavitt (1992). A Comparison of Current Models of Consumer Satisfaction/ Dissatisfaction. Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, Volume 5, pp. 104- 114.
. Brady, M.K.; Cronin, J.; and Brand, R.R. (2002). Performance Only Measurement of Service Quality: A Replication and Extension. Journal of Business Research, Volume 55, Issue 1, pp.17-31.
. Vijay. P (2018). Customers' Perception towards GST with Special reference to Insurance and Automobile Industry in Tirupur District. International Journal of Research in Commerce & Management, Volume 9, Issue 2, pp.22-24.
. www.Hero Honda.com
Abstract: This research analyses the satisfaction of the customer towards two wheelers. The study was
restricted only to Coimbatore city. A total of 100 consumers surveyed with structured
questionnaires. Statistical analysis is done such as percentage analysis. India is one of the largest
manufacturers and producers of two-wheelers in the world. The preference of the consumers
clearly signifies that their importance of family and friends influencing their purchase, the
additional facilities expected, and many. In the beginning of the century, the automobile entered
in the transportation market as a teddy bear for the rich. However, it became gradually more
popular among the general population because it gave travelers the freedom to travel when they
wanted to and where they wanted. Readability of copy is of paramount importance.
The International Journal of Social Science and Economic Research Inviting Papers/Articles for Current Issue Volume 5 No. 1 January 2020.
Submit your Paper through Online Submission System. Authors also can Send Paper to email@example.com ....... Editor in Chief IJSSER