International Journal of Social Science & Economic Research
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Research Scholar, Department of Commerce Rabindra, Nath Tagore University, Bhopal

DAR, MANZOOR AHMAD. "PILGRIMAGE TOURISM IN JAMMU AND KASHMIR: POTENTIAL AND CHALLENGES." Int. j. of Social Science and Economic Research, vol. 4, no. 7, July 2019, pp. 5029-5039, Accessed July 2019.
DAR, M. (2019, July). PILGRIMAGE TOURISM IN JAMMU AND KASHMIR: POTENTIAL AND CHALLENGES. Int. j. of Social Science and Economic Research, 4(7), 5029-5039. Retrieved from
DAR, MANZOOR AHMAD. "PILGRIMAGE TOURISM IN JAMMU AND KASHMIR: POTENTIAL AND CHALLENGES." Int. j. of Social Science and Economic Research4, no. 7 (July 2019), 5029-5039. Accessed July, 2019.

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Tourism plays an important role in the economic development in the modern time, contributing in numerous ways and reinforces the inter-connected processes. The Kashmir division is concerned; Raj Taringini the chronology of the Kashmiri Kings written by Kalhana praises the beauty of Kashmir as follows: "Kasmira Parvati Paroksh; Tat Swami-ch-Maheswara". Meaning Kashmir is as beautiful as Goddess Parvati manifest; and its owner is Lord Shiva Himself". The Mughal Emperor exclaimed "Gar Firdous Bar-rue-ZaminAst; Hamin Asto, Hamin Asto, Hamin Ast". "Meaning if there is paradise on earth; this is it, this is it and this is it". Travel and tourism is the fastest growing industry in India. Pilgrimage Tourism is considering one of the fast growing forms of tourism also significant contributor to the state GDP, earns foreign exchange for the country, provides widespread employment, yields tax revenue etc. Jammu and Kashmir has immense potential for Pilgrimage tourism. Therefore, it attracts large number of pilgrims from various parts of India. Pilgrimage tourism thus provides an extra boost to the state's economy. e- Tourist visa for (FTA) Foreign tourist's arrival has touched its growth (56%) year on year until December 2016 as per the information of Ministry of Tourism. Massive expansion of foreign tourist arrivals from 45,300 in 2015 to 10, 79,696 in 2016 is only because of e- visas facility extended from 113 countries to 161 countries. The present study attempts to study the contribution of tourism industry to the state's economy and the potential and impact of pilgrimage tourism as well as challenges, which the tourism industry is facing in Jammu and Kashmir.