International Journal of Social Science & Economic Research
Submit Paper

Title:
QUANTITATIVE INVESTIGATION OF THE IMPACT OF ELECTRONIC MEDIA MARKETING ON BRAND BUILDING

Authors:
Fadwa Chalfoun, Vida Davidaviciene

|| ||

1Fadwa Chalfoun, 2Vida Davidaviciene
1. Doctorant at Department of Business Technologies andEntrepreneurship, Vilnius Gediminas Technical University, Vilnius, Lithuania.
2. Head ofDepartment of BusinessTechnologies and Entrepreneurship, Vilnius Gediminas Technical University, Vilnius, Lithuania.

MLA 8
Chalfoun, Fadwa, and Vida Davidaviciene. "Quantitative investigation of the Impact of Electronic Media Marketing on Brand Building." Int. j. of Social Science and Economic Research, vol. 4, no. 8, Aug. 2019, pp. 5503-5510, ijsser.org/more2019.php?id=421. Accessed Aug. 2019.
APA
Chalfoun, F., & Davidaviciene, V. (2019, August). Quantitative investigation of the Impact of Electronic Media Marketing on Brand Building. Int. j. of Social Science and Economic Research, 4(8), 5503-5510. Retrieved from ijsser.org/more2019.php?id=421
Chicago
Chalfoun, Fadwa, and Vida Davidaviciene. "Quantitative investigation of the Impact of Electronic Media Marketing on Brand Building." Int. j. of Social Science and Economic Research 4, no. 8 (August 2019), 5503-5510. Accessed August, 2019. ijsser.org/more2019.php?id=421.

References
[1]. Alami, R., Sohaei, R., Karim, A., Berneti, M., Younesi, A., Farnia, M., & Mirzajani, H. (2015). The Effectiveness of Human Resource Management on Improving the Performance, 6(5), 251-254.
[2]. Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, 69(12), 5833-5841. https://doi.org/10.1016/j.jbusres.2016.04.181
[3]. Hall, H., & Peszko, K. (2015). Social media as a relationship marketing tool of modern university. Marketing i Zarz?dzanie, 46, 41-56. https://doi.org/10.18276/miz.2016.46- 05
[4]. Miao, C., Yu, H., Shen, Z., & Leung, C. (2016). Balancing quality and budget considerations in mobile crowdsourcing. Decision Support Systems, 90, 56-64. https://doi.org/10.1016/j.dss.2016.06.019
[5]. Pelkonen, P. J. (2014). Utilizing Social Media in Marketing & Brand Building.
[6]. Xu, H., & Ye, T. (2018). Dynamic destination image formation and change under the effect of various agents: The case of Lijiang, 'The Capital of Yanyu.' Journal of Destination Marketing and Management, 7, 131-139. https://doi.org/10.1016/j.jdmm.2016.06.009

Abstract:
Over the years, Electronic Media Marketing become the best mode for communication as Digital Media prosper a lot. Today's challenges of Brand Building are increasing and growing due the competition forces of Marketers. Electronic Media Marketing is the one which facilitates the marketers to think positively with both cost effective and new mode of interaction with consumers. This article aim to investigate the impact of Electronic Media Marketing on Brand Building thru a survey and quantitative analyses. Results shows that there is an importance relationship between Electronic Media Marketing and Brand Building, and ensure that Through Electronic Media, Brands constantly can improve themselves and create positive image.