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Title: FINTECH IN BANKING: A STUDY ON CUSTOMERS' PERCEPTION IN BANK MUSCAT, MUSCAT, SULTANATE OF OMAN
Authors: Dr. Anitha Ravikumar, Ms. Arshia Sultana, Ms. Teresa Manju Felex
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1Dr. Anitha Ravikumar, 2Ms. Arshia Sultana, 3Ms. Teresa Manju Felex 1,2,3. Lecturer, Higher College of Technology, Muscat, Sultanate of Oman.
MLA 8 Ravikumar, Dr. Anitha, et al. "FINTECH IN BANKING: A STUDY ON CUSTOMERS' PERCEPTION IN BANK MUSCAT, MUSCAT, SULTANATE OF OMAN." Int. j. of Social Science and Economic Research, vol. 4, no. 9, Sept. 2019, pp. 6049-6058, ijsser.org/more2019.php?id=464. Accessed Sept. 2019. APA Ravikumar, D., Sultana, M., & Felex, M. (2019, September). FINTECH IN BANKING: A STUDY ON CUSTOMERS' PERCEPTION IN BANK MUSCAT, MUSCAT, SULTANATE OF OMAN. Int. j. of Social Science and Economic Research, 4(9), 6049-6058. Retrieved from ijsser.org/more2019.php?id=464 Chicago Ravikumar, Dr. Anitha, Ms. Arshia Sultana, and Ms. Teresa Manju Felex. "FINTECH IN BANKING: A STUDY ON CUSTOMERS' PERCEPTION IN BANK MUSCAT, MUSCAT, SULTANATE OF OMAN." Int. j. of Social Science and Economic Research 4, no. 9 (September 2019), 6049-6058. Accessed September, 2019. ijsser.org/more2019.php?id=464.
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Abstract: The study is to evaluate the main factors that influence customer behaviour in the acceptance of financial technology of Bank Muscat, Muscat city, Sultanate of Oman. The results of our study shows that customers are willing to use new services and also believe that the Government supports FINTECH by providing better infrastructure and introducing favourable laws. But, the respondents are sceptical about the confidentiality more worried about their personal information as they feel that it will not be safe. Government need to guarantee financial integrity and protect consumers by framing effective laws at the same time, the Government also should support efficiency and innovation. Enormous benefits can be reaped if regulation of the economy about revolutionary financial technologies is made and it is essential to rush to grab the prospect if we are to confirm a future complete with possibilities.

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