International Journal of Social Science & Economic Research
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Ms. Irini Goga

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Ms. Irini Goga
PhD candidate, Faculty of Economy & Agribusiness, Agriculture University of Tirana, Albania.

Goga, Ms. Irini. "CONSUMERS' PREFERENCES TOWARDS POULTRY MEAT PRODUCTS IN ALBANIA." Int. j. of Social Science and Economic Research, vol. 4, no. 9, Sept. 2019, pp. 6232-6246, Accessed Sept. 2019.
Goga, M. (2019, September). CONSUMERS' PREFERENCES TOWARDS POULTRY MEAT PRODUCTS IN ALBANIA. Int. j. of Social Science and Economic Research, 4(9), 6232-6246. Retrieved from
Goga, Ms. Irini. "CONSUMERS' PREFERENCES TOWARDS POULTRY MEAT PRODUCTS IN ALBANIA." Int. j. of Social Science and Economic Research 4, no. 9 (September 2019), 6232-6246. Accessed September, 2019.


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The consumer's philosophy regarding the eating culture is oriented and more and more focused on a healthy lifestyle. The consumers are more and more aware for the products they should consume. In such circumstances, meat products as very important component of a healthy diet, are taking a significant position in the market among all other products.
The goal of these study is to encourage the producers to improve their meat products. By the other side, the consumers would prefer to know what kind of meat they are buying. In this case, the producers should provide a product information regarding the origin of the products, conservation manners etc. All this information can be an added value for the product which can give a chance to the producers to define a better price for their products.
In order to identify the consumers' preferences for poultry products we use a questionnaire completed by different consumers from Tirana and Durres regions. There were completed around 250 questioners from different and casual interviewers. The survey information is constructed on socio-demographic data, such as age, sex, education, income. Meanwhile there were question regarding different attributes such as flavour, appearance of meat, smell, origin of poultry meat products. The sample on which the research was performed was consisted of individuals. The questionnaire objectives were to figure out and evaluate the preferences for meat and poultry, preferences for poultry meat types and products, find out the place where consumers purchase their poultry products. Through the survey is intended to identify some correlations between meat consumption and consumer's income level, and the attributes of the poultry meat.
This study, aimed to identify the consumers preferences for meat products, especially for poultry meat products based on the socio-demographic, age, incomes data analysis a. In the same time, this study may be an orientation for the poultry meat producers to be slanted towards by the consumers 'preferences well defined.