JINI ABRAHAM, 1OM SHANKAR,
2Dr UMA V.R 1. Research Scholar, Christ deemed to be university, Karnataka
2. Associate Professor, Department of Commerce, Christ deemed to be university, Karnataka
MLA 8 ABRAHAM, JINI, et al. "GENDER SPECIFIC SWITCHING BEHAVIOR." Int. j. of Social Science and Economic Research, vol. 4, no. 1, Jan. 2019, pp. 642-646, ijsser.org/more2019.php?id=50. Accessed Jan. 2019.
APA ABRAHAM, J., SHANKAR, O., & V.R, D. (2019, January). GENDER SPECIFIC SWITCHING BEHAVIOR. Int. j. of Social Science and Economic Research, 4(1), 642-646. Retrieved from ijsser.org/more2019.php?id=50
Chicago ABRAHAM, JINI, OM SHANKAR, and Dr UMA V.R. "GENDER SPECIFIC SWITCHING BEHAVIOR." Int. j. of Social Science and Economic Research 4, no. 1 (January 2019), 642-646. Accessed January, 2019. ijsser.org/more2019.php?id=50.
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Abstract: Switching costs are those cost which is identified with finding new products. Due to globalized
environment the consumers have more choices among them to switch the products which they
are using in daily life. For switching product consumer incur switching cost which include their
time and money spent. Though there many choices available still the consumer spends time,
efforts and cost in order to search the appropriate product. This paper mainly focuses on how
genders switch the products and what are the factors that influence them to switch to another.
The study is conducted using qualitative data. Data was collected through depth interviews.
Interviews were conducted across the genders. It was observed that there exists substantial
difference among genders in the kind of product they switched and the time they took to make
their decisions. Also, there is a difference on the sources they relied while switching.
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