IJSSER

Title: THE IMPORTANCE OF QUALITY LABELS IN MEAT PRODUCTS
Authors: Msc. Irini Goga
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Msc. Irini Goga Phd Candidate, Faculty of Economic and Agribusiness; Agriculture University of Tirana, Albania
MLA 8 Yuniwati, Eny Dyah. "THE IMPORTANCE OF QUALITY LABELS IN MEAT PRODUCTS." Int. j. of Social Science and Economic Research, vol. 4, no. 11, Nov. 2019, pp. 6802-6811, ijsser.org/more2019.php?id=519. Accessed Nov. 2019. APA Yuniwati, E. (2019, November). THE IMPORTANCE OF QUALITY LABELS IN MEAT PRODUCTS. Int. j. of Social Science and Economic Research, 4(11), 6802-6811. Retrieved from ijsser.org/more2019.php?id=519 Chicago Yuniwati, Eny Dyah. "THE IMPORTANCE OF QUALITY LABELS IN MEAT PRODUCTS." Int. j. of Social Science and Economic Research 4, no. 11 (November 2019), 6802-6811. Accessed November, 2019. ijsser.org/more2019.php?id=519.
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Abstract: In a dynamic and intensive lifestyle, eating healthy in this decade is one of the most important and discussed issues. The busy consumer needs to be protected and well informed through product certification to insure good product quality . A well described label should always accompany all the products especially meat products. A quality label will provide more knowledge about the health benefits of food, and be able to increase awareness of food-born disease . A well product describe will impact to consumers to be more concerns about the environment which influence the consumer welfare. A Major task for food producers and policy makers would be creating efficient mechanism or program to provide food quality information demanded by consumers, though it is not an easy one, due to the complicated relationship among food quality attributes. This approach evaluates the consumer label importance in meat products in 2 of the main cities in Albania: Tirana and Durres area where is concentrated almost half of the habitants. This study evaluates that consumers are identified by lack of faith on label description. Only 16.8% of the interviewers always read the product label, 36.8% read the label from time to time, and 14.5% read often the product label. The study showed that the habitant in urban area (average= 3.65) are more interested in reading the label compared with the habitants in rural areas average=3.2). Meanwhile, the results shows that females are more interested in a quality certified product than men. At the end of the study are the discussion and recommendation for the producers.

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