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Title: TWO WHEELER ADVERTISING PRACTICES WITH REFERENCE TO HERO MOTORS
Authors: P. Sreenivasulu, Dr. Vijaya Kumar, Dr. Subba Raju
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1P. Sreenivasulu, 2Dr. Vijaya Kumar, 3Dr. Subba Raju 1. Research Scholar, SMS, JNTUK- Kakinada, 2. Professor, SMS, JNTUK 3. Professor-MBA, Sri Vasavi Engineering College, Tadepalligudem, A.P
MLA 8 Sreenivasulu, P., et al. "TWO WHEELER ADVERTISING PRACTICES WITH REFERENCE TO HERO MOTORS." Int. j. of Social Science and Economic Research, vol. 4, no. 1, Jan. 2019, pp. 731-737, ijsser.org/more2019.php?id=56. Accessed Jan. 2019. APA Sreenivasulu, P., Kumar, D., & Raju, D. (2019, January). TWO WHEELER ADVERTISING PRACTICES WITH REFERENCE TO HERO MOTORS. Int. j. of Social Science and Economic Research, 4(1), 731-737. Retrieved from ijsser.org/more2019.php?id=56 Chicago Sreenivasulu, P., Dr. Vijaya Kumar, and Dr. Subba Raju. "TWO WHEELER ADVERTISING PRACTICES WITH REFERENCE TO HERO MOTORS." Int. j. of Social Science and Economic Research 4, no. 1 (January 2019), 731-737. Accessed January, 2019. ijsser.org/more2019.php?id=56.
References [1]. Krishnan, T. V. and Jain, D. C. (2006), "Optimal Dynamic Advertising Policy for New Product", Management Science, Vol. 52, No. 12, pp. 1957-1969. [2]. Kim, H. (2013), "How Variety-Seeking Versus Inertial Tendency Influences the Effectiveness of Immediate Versus Delayed Promotions", Journal of Marketing Research, Vol. L (June), pp. 416- 426. [3]. Risselada, H., Verhoef, P. C. and Bijmolt, T. H. A (2014), "Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products", Journal of Marketing, Vol. 78 (March), pp. 52-68.
Abstract: The present market dominated by advertising practices followed by corporate and it is also a success mantra for companies to increase their product sales in huge amount. By considering these opportunities the two wheelers / Bike manufacturers are designing and following variety of practices to attract customers by using all electronic / print media including one to one promotion. The growth in Indian Automobile Industry owed the most to a steep upsurge witnessed in the two-wheeler segment till 2015. The volume growth recorded in the 2015-16 fiscal year stood at a commendable 14.8 percent on a year-on-year basis. The 'Make in India' campaign of the Government of India is also going to attract more foreign investment into Indian Two-Wheeler Industry creating further growth opportunities in the coming years. Identifying the target audience and enabling most economical and effective communication to fulfill communication objectives are important strategic areas in promotions. Appropriate designing of the message format, content and structure to be convincing are of great importance.

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