Title: TWO WHEELER ADVERTISING PRACTICES WITH
REFERENCE TO HERO MOTORS
Authors: P. Sreenivasulu, Dr. Vijaya Kumar,
Dr. Subba Raju
1P. Sreenivasulu, 2Dr. Vijaya Kumar,
3Dr. Subba Raju 1. Research Scholar, SMS, JNTUK- Kakinada,
2. Professor, SMS, JNTUK
3. Professor-MBA, Sri Vasavi Engineering College, Tadepalligudem, A.P
MLA 8 Sreenivasulu, P., et al. "TWO WHEELER ADVERTISING PRACTICES WITH REFERENCE TO HERO MOTORS." Int. j. of Social Science and Economic Research, vol. 4, no. 1, Jan. 2019, pp. 731-737, ijsser.org/more2019.php?id=56. Accessed Jan. 2019.
APA Sreenivasulu, P., Kumar, D., & Raju, D. (2019, January). TWO WHEELER ADVERTISING PRACTICES WITH REFERENCE TO HERO MOTORS. Int. j. of Social Science and Economic Research, 4(1), 731-737. Retrieved from ijsser.org/more2019.php?id=56
Chicago Sreenivasulu, P., Dr. Vijaya Kumar, and Dr. Subba Raju. "TWO WHEELER ADVERTISING PRACTICES WITH REFERENCE TO HERO MOTORS." Int. j. of Social Science and Economic Research 4, no. 1 (January 2019), 731-737. Accessed January, 2019. ijsser.org/more2019.php?id=56.
References . Krishnan, T. V. and Jain, D. C. (2006), "Optimal Dynamic Advertising Policy for New
Product", Management Science, Vol. 52, No. 12, pp. 1957-1969.
. Kim, H. (2013), "How Variety-Seeking Versus Inertial Tendency Influences the
Effectiveness of Immediate Versus Delayed Promotions", Journal of Marketing
Research, Vol. L (June), pp. 416- 426.
. Risselada, H., Verhoef, P. C. and Bijmolt, T. H. A (2014), "Dynamic Effects of Social
Influence and Direct Marketing on the Adoption of High-Technology Products", Journal
of Marketing, Vol. 78 (March), pp. 52-68.
Abstract: The present market dominated by advertising practices followed by corporate and it is also a
success mantra for companies to increase their product sales in huge amount. By considering
these opportunities the two wheelers / Bike manufacturers are designing and following variety of
practices to attract customers by using all electronic / print media including one to one
promotion. The growth in Indian Automobile Industry owed the most to a steep upsurge
witnessed in the two-wheeler segment till 2015. The volume growth recorded in the 2015-16
fiscal year stood at a commendable 14.8 percent on a year-on-year basis. The 'Make in India'
campaign of the Government of India is also going to attract more foreign investment into Indian
Two-Wheeler Industry creating further growth opportunities in the coming years. Identifying the
target audience and enabling most economical and effective communication to fulfill
communication objectives are important strategic areas in promotions. Appropriate designing of
the message format, content and structure to be convincing are of great importance.
The International Journal of Social Science and Economic Research Inviting Papers/Articles for Current Issue Volume 4 No. 8 August 2019.
Submit your Paper through Online Submission System. Authors also can Send Paper to firstname.lastname@example.org ....... IF of IJSSER is 2.173 Editor in Chief IJSSER