International Journal of Social Science & Economic Research
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Title:
BENEFICIARY PERCEPTION AND CHALLENGES IN COMMUNICATION OF CORPORATE SOCIAL RESPONSIBILITY SERVICES BY PUBLIC SECTOR MAHARATNA IN ASSAM: AN EVALUATION

Authors:
Tezashree Islary

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Tezashree Islary
M. Phil Scholar, Sikkim University

MLA 8
Islary, Tezashree. "BENEFICIARY PERCEPTION AND CHALLENGES IN COMMUNICATION OF CORPORATE SOCIAL RESPONSIBILITY SERVICES BY PUBLIC SECTOR MAHARATNA IN ASSAM: AN EVALUATION." Int. j. of Social Science and Economic Research, vol. 4, no. 12, Dec. 2019, pp. 7422-7433, ijsser.org/more2019.php?id=567. Accessed Dec. 2019.
APA
Islary, T. (2019, December). BENEFICIARY PERCEPTION AND CHALLENGES IN COMMUNICATION OF CORPORATE SOCIAL RESPONSIBILITY SERVICES BY PUBLIC SECTOR MAHARATNA IN ASSAM: AN EVALUATION. Int. j. of Social Science and Economic Research, 4(12), 7422-7433. Retrieved from ijsser.org/more2019.php?id=567
Chicago
Islary, Tezashree. "BENEFICIARY PERCEPTION AND CHALLENGES IN COMMUNICATION OF CORPORATE SOCIAL RESPONSIBILITY SERVICES BY PUBLIC SECTOR MAHARATNA IN ASSAM: AN EVALUATION." Int. j. of Social Science and Economic Research 4, no. 12 (December 2019), 7422-7433. Accessed December, 2019. ijsser.org/more2019.php?id=567.

References
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[3]. Deshmukh. P, (2017) CSR and Education Sector: Issues and Remedies", International Journal of Management, Vol. 8, Issue 1, 2017, pp. 137-144,
[4]. Grunig, James E.,(2006) "Furnishing the Edifice: Ongoing Research on Public Relations As a Strategic Management Function", Journal of Public Relations Research 18(2): 151-176. April 2006, DOI: 10.1207/s1532754xjprr1802_5
[5]. Horton, J (2009), "PR and Social Media", www.http://www.onlinepr.com/Holding/PR_and_Social_media.pdf, pp 1.
[6]. Sabeena. A, and Krishnamoorthi A. N,(2016) CSR activities towards education sector, International Journal of Interdisciplinary Research in Arts and Humanities Vol. 1, issue1, 2016, http://en.wikipedia.org/wiki/Public_sector, accessed on 12.12.2012 at 14 hrs

Abstract:
The study explores a good number of relevant issues. The study looks into the priority areas of the corporations in the context of Assam and the level of transparency in serving the priority sectors. The study tries to measure the achievements of the CSR projects undertaken by three Maharatna Public Sector Undertakings in India in the context of beneficiaries of Assam and especially the places where the plants are situated. The study also explores if any popular model of CSR is used and if there has been any effort in coming up with any new model for CSR by through innovation and adoption of new practice. The study also brings out the rise in popularity of website and how well websites should be managed in terms of number of increasing navigators and the satisfaction level of navigators. The study also reveals how far the PSUs are capble in accepting the new challenges thrown by the scope of digital communication. Communication Strategies applied in dissemination of CSR related activities is increasingly becoming an interesting area of research in the field of communication.