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Title: BENEFICIARY PERCEPTION AND CHALLENGES IN COMMUNICATION OF CORPORATE SOCIAL RESPONSIBILITY SERVICES BY PUBLIC SECTOR MAHARATNA IN ASSAM: AN EVALUATION
Authors: Tezashree Islary
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Tezashree Islary M. Phil Scholar, Sikkim University
MLA 8 Islary, Tezashree. "BENEFICIARY PERCEPTION AND CHALLENGES IN COMMUNICATION OF CORPORATE SOCIAL RESPONSIBILITY SERVICES BY PUBLIC SECTOR MAHARATNA IN ASSAM: AN EVALUATION." Int. j. of Social Science and Economic Research, vol. 4, no. 12, Dec. 2019, pp. 7422-7433, ijsser.org/more2019.php?id=567. Accessed Dec. 2019. APA Islary, T. (2019, December). BENEFICIARY PERCEPTION AND CHALLENGES IN COMMUNICATION OF CORPORATE SOCIAL RESPONSIBILITY SERVICES BY PUBLIC SECTOR MAHARATNA IN ASSAM: AN EVALUATION. Int. j. of Social Science and Economic Research, 4(12), 7422-7433. Retrieved from ijsser.org/more2019.php?id=567 Chicago Islary, Tezashree. "BENEFICIARY PERCEPTION AND CHALLENGES IN COMMUNICATION OF CORPORATE SOCIAL RESPONSIBILITY SERVICES BY PUBLIC SECTOR MAHARATNA IN ASSAM: AN EVALUATION." Int. j. of Social Science and Economic Research 4, no. 12 (December 2019), 7422-7433. Accessed December, 2019. ijsser.org/more2019.php?id=567.
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Abstract: The study explores a good number of relevant issues. The study looks into the priority areas of the corporations in the context of Assam and the level of transparency in serving the priority sectors. The study tries to measure the achievements of the CSR projects undertaken by three Maharatna Public Sector Undertakings in India in the context of beneficiaries of Assam and especially the places where the plants are situated. The study also explores if any popular model of CSR is used and if there has been any effort in coming up with any new model for CSR by through innovation and adoption of new practice. The study also brings out the rise in popularity of website and how well websites should be managed in terms of number of increasing navigators and the satisfaction level of navigators. The study also reveals how far the PSUs are capble in accepting the new challenges thrown by the scope of digital communication. Communication Strategies applied in dissemination of CSR related activities is increasingly becoming an interesting area of research in the field of communication.

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