International Journal of Social Science & Economic Research
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Title:
A STUDY ON INFLUENCE OF SOCIAL MEDIA ON DECISION MAKING PROCESS IN COSMETICS INDUSTRY AMONG WORKING WOMEN IN BANGALORE CITY

Authors:
Prof Mallieswari R, K Sriharika Kankanala

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1Prof Mallieswari R, 2K Sriharika Kankanala
1. M S Ramaiah Institute of Management
2. Student, M S Ramaiah Institute of Management

MLA 8
Sri Harika, K., and Prof. Mallieswari R. "A STUDY ON INFLUENCE OF SOCIAL MEDIA ON DECISION MAKING PROCESS IN COSMETICS INDUSTRY AMONG WORKING WOMEN IN BANGALORE CITY." Int. j. of Social Science and Economic Research, vol. 4, no. 2, Feb. 2019, pp. 840-847, ijsser.org/more2019.php?id=65. Accessed Feb. 2019.
APA
Sri Harika, K., & R, P. (2019, February). A STUDY ON INFLUENCE OF SOCIAL MEDIA ON DECISION MAKING PROCESS IN COSMETICS INDUSTRY AMONG WORKING WOMEN IN BANGALORE CITY. Int. j. of Social Science and Economic Research, 4(2), 840-847. Retrieved from ijsser.org/more2019.php?id=65
Chicago
Sri Harika, K., and Prof. Mallieswari R. "A STUDY ON INFLUENCE OF SOCIAL MEDIA ON DECISION MAKING PROCESS IN COSMETICS INDUSTRY AMONG WORKING WOMEN IN BANGALORE CITY." Int. j. of Social Science and Economic Research 4, no. 2 (February 2019), 840-847. Accessed February, 2019. ijsser.org/more2019.php?id=65.

References
[1]. Gupta, D. E. (2014). Consumer Behaviour towards cosmetics: Case study with refence to Bengaluru, International Journal of Applied services Marketing Perspective, 3(1), 815-819
[2]. Cheong, H. J., and Morrison, M. A. (2008), Consumers reliance on product information and recommendation found in UGC, Journal of Interactive Advertising, 8(2), 38-49
[3]. Adamson, A.P. (2009) brand digital: simple ways top brand succeeds in digital world, Basingstoke, Palgrave Macmillan
[4]. Fotis, J (2014) the use of social media and its impact on consumer behaviour: the context of holiday travel
[5]. Brown, D. and Hayes, N. (2018) Influencer marketing: who really influences your customers?

Abstract:
Social network concept was introduced initially by sociologists which tells the tie between personal individuals who share the similar type of interests. Today the internet has many individuals who are looking to connect with other internet users to share the information or experiences they have regarding the products or services offered by companies. Cosmetic Companies are taking this as an advantage and promoting their products in these social sites and making the users aware of their products or services. This research study is aimed at understanding jolt of social media presence on consumer buying behaviour. These behaviours consist of purchasing cosmetic products by the customer through social media platforms such as Facebook, Twitter, You Tube, Instagram where consumers interact with user generated content (UGC) and self-evaluation of consumer behaviours. The findings revealed that Social networking sites particularly Facebook, Twitter, and Instagram are used by the customers most for their information search for cosmetic products and expertise and trustworthiness are the important traits they look for while information search.