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Title: A STUDY ON INFLUENCE OF SOCIAL MEDIA ON DECISION MAKING PROCESS IN COSMETICS INDUSTRY AMONG WORKING WOMEN IN BANGALORE CITY
Authors: Prof Mallieswari R, K Sriharika Kankanala
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1Prof Mallieswari R, 2K Sriharika Kankanala 1. M S Ramaiah Institute of Management 2. Student, M S Ramaiah Institute of Management
MLA 8 Sri Harika, K., and Prof. Mallieswari R. "A STUDY ON INFLUENCE OF SOCIAL MEDIA ON DECISION MAKING PROCESS IN COSMETICS INDUSTRY AMONG WORKING WOMEN IN BANGALORE CITY." Int. j. of Social Science and Economic Research, vol. 4, no. 2, Feb. 2019, pp. 840-847, ijsser.org/more2019.php?id=65. Accessed Feb. 2019. APA Sri Harika, K., & R, P. (2019, February). A STUDY ON INFLUENCE OF SOCIAL MEDIA ON DECISION MAKING PROCESS IN COSMETICS INDUSTRY AMONG WORKING WOMEN IN BANGALORE CITY. Int. j. of Social Science and Economic Research, 4(2), 840-847. Retrieved from ijsser.org/more2019.php?id=65 Chicago Sri Harika, K., and Prof. Mallieswari R. "A STUDY ON INFLUENCE OF SOCIAL MEDIA ON DECISION MAKING PROCESS IN COSMETICS INDUSTRY AMONG WORKING WOMEN IN BANGALORE CITY." Int. j. of Social Science and Economic Research 4, no. 2 (February 2019), 840-847. Accessed February, 2019. ijsser.org/more2019.php?id=65.
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Abstract: Social network concept was introduced initially by sociologists which tells the tie between personal individuals who share the similar type of interests. Today the internet has many individuals who are looking to connect with other internet users to share the information or experiences they have regarding the products or services offered by companies. Cosmetic Companies are taking this as an advantage and promoting their products in these social sites and making the users aware of their products or services. This research study is aimed at understanding jolt of social media presence on consumer buying behaviour. These behaviours consist of purchasing cosmetic products by the customer through social media platforms such as Facebook, Twitter, You Tube, Instagram where consumers interact with user generated content (UGC) and self-evaluation of consumer behaviours. The findings revealed that Social networking sites particularly Facebook, Twitter, and Instagram are used by the customers most for their information search for cosmetic products and expertise and trustworthiness are the important traits they look for while information search.

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