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Title: THE INFLUENCE OF SERVICE QUALITY AND CUSTOMER TRUST AGAINST CUSTOMER RELATIONSHIPS PERFORMANCE OF BANK BPR IN THE CITY OF BANDA ACEH
Authors: Anggawinata , Mukhlis Yunus , Muhammad Adam
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Anggawinata1 , Mukhlis Yunus2 , Muhammad Adam3 1. Master of Management Graduate Program Syiah Kuala University Banda Aceh 2,3. Economics Faculty of Syiah Kuala University
MLA 8 Anggawinata, et al. "THE INFLUENCE OF SERVICE QUALITY AND CUSTOMER TRUST AGAINST CUSTOMER RELATIONSHIPS PERFORMANCE OF BANK BPR IN THE CITY OF BANDA ACEH." Int. j. of Social Science and Economic Research, vol. 4, no. 1, Jan. 2019, pp. 70-79, ijsser.org/more2019.php?id=08. Accessed Jan. 2019. APA Anggawinata, Yunus, M., & Adam, M. (2019, January). THE INFLUENCE OF SERVICE QUALITY AND CUSTOMER TRUST AGAINST CUSTOMER RELATIONSHIPS PERFORMANCE OF BANK BPR IN THE CITY OF BANDA ACEH. Int. j. of Social Science and Economic Research, 4(1), 70-79. Retrieved from ijsser.org/more2019.php?id=08 Chicago Anggawinata, Mukhlis Yunus, and Muhammad Adam. "THE INFLUENCE OF SERVICE QUALITY AND CUSTOMER TRUST AGAINST CUSTOMER RELATIONSHIPS PERFORMANCE OF BANK BPR IN THE CITY OF BANDA ACEH." Int. j. of Social Science and Economic Research 4, no. 1 (January 2019), 70-79. Accessed January, 2019. ijsser.org/more2019.php?id=08.
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Abstract: This study aims to look at the effect of the variable quality of service and customer trust towards kerelasian customers in rural banks (BPR) in Banda Aceh. The population in this study is the overall customer Rural Bank city of Banda Aceh, amounting to 11 192 people. Her sample was 170 people, based on the number of indicators which totaled 34. The results showed that the Quality of Service, Customer Trust, and Performance Customer Kerelasian the Rural Bank in Banda Aceh has been going well, because they have an average value close to 4 in unit Likert scale. Quality of Service, Customer Kerelasian affect the performance of Rural Banks in Banda Aceh .. It is mengindikaskan that factors of Service Quality positive effect on performance enhancement Kerelasian Customers in Rural Bank in the city of Banda Aceh. Customer Trust Customer Kerelasian affect the performance of Rural Banks in Banda Aceh .. It is mengindikaskan that Customer Trust factor positive effect on performance enhancement Kerelasian Customers in Rural Bank in the city of Banda Aceh. The coefficient of influence of service quality on customer Kerelasian is 0.28, while the coefficient of influence customer trust towards customer kerelasian is 0.18. Thus Quality Service gives greater influence on customer trust in raising the level of customer kerelasian.

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