International Journal of Social Science & Economic Research
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Title:
THE CAPACITY OF AGRITOURISM FARMERS IN UTILIZING DIGITAL COMMUNICATION TECHNOLOGY IN MALANG AND BOJONEGORO REGENCIES

Authors:
Niken Lestari , Siti Amanah , Pudji Mulyono , Djoko Susanto

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Niken Lestari1 , Siti Amanah2 , Pudji Mulyono2 , Djoko Susanto2
1. Extension Development Graduate Program, Bogor Agricultural University, Bogor
2. Department of Communications and Community Development Science, Faculty of Human Ecology, Bogor Agricultural University, Bogor

MLA 8
Lestari, Niken, et al. "THE CAPACITY OF AGRITOURISM FARMERS IN UTILIZING DIGITAL COMMUNICATION TECHNOLOGY IN MALANG AND BOJONEGORO REGENCIES." Int. j. of Social Science and Economic Research, vol. 4, no. 2, Feb. 2019, pp. 1139-1150, ijsser.org/more2019.php?id=85. Accessed Feb. 2019.
APA
Lestari, N., Amanah, S., Mulyono, P., & Susanto, D. (2019, February). THE CAPACITY OF AGRITOURISM FARMERS IN UTILIZING DIGITAL COMMUNICATION TECHNOLOGY IN MALANG AND BOJONEGORO REGENCIES. Int. j. of Social Science and Economic Research, 4(2), 1139-1150. Retrieved from ijsser.org/more2019.php?id=85
Chicago
Lestari, Niken, Siti Amanah, Pudji Mulyono, and Djoko Susanto. "THE CAPACITY OF AGRITOURISM FARMERS IN UTILIZING DIGITAL COMMUNICATION TECHNOLOGY IN MALANG AND BOJONEGORO REGENCIES." Int. j. of Social Science and Economic Research 4, no. 2 (February 2019), 1139-1150. Accessed February, 2019. ijsser.org/more2019.php?id=85.

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Abstract:
The volatility of agricultural price has resulted in decreasing income for small-holder farmers thereby encouraging changes in farming practices. Agritourism is an opportunity for business diversification to increase farmers' income and reduce the distribution chain. A survey to 215 farmers from population of 460 who manage agritourism in four sub-districts in Bojonegoro and Malang regencies was conducted in September-October 2018. Data were analyzed using Partial Least Square (PLS) version 3 for inferential analysis. The results showed that the capacity level of farmers to create information was in the low category and the capacity to evaluate in the medium category. The level of agribusiness development was in the medium level because few farmers are able to pursue food processing business. Factors that influence the capacity of agritourism farmers were farmers' profiles which include formal and non-formal education, and business motivation, the availability of digital technology that include infrastructure and communication cost, and group support which includes marketing ability, collaboration with stakeholders and business innovation.