International Journal of Social Science & Economic Research
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Title:
IMPACTS OF DETERMINANTS ON THE SUCCESS OF CROWDFUNDING CAMPAIGNS

Authors:
Quoc Dat Trinh, Le Hoai Phuc Nguyen

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1,2Quoc Dat Trinh, 1,2Le Hoai Phuc Nguyen
1. School of Business - International University, Vietnam
2. Vietnam National University, Ho Chi Minh City, Vietnam

MLA 8
Trinh, Quoc Dat, and Le Hoai Phuc Nguyen. "IMPACTS OF DETERMINANTS ON THE SUCCESS OF CROWDFUNDING CAMPAIGNS." Int. j. of Social Science and Economic Research, vol. 5, no. 7, July 2020, pp. 1774-1796, ijsser.org/more2020.php?id=123. Accessed July 2020.
APA 6
Trinh, & Nguyen, L. (2020, July). IMPACTS OF DETERMINANTS ON THE SUCCESS OF CROWDFUNDING CAMPAIGNS. Int. j. of Social Science and Economic Research, 5(7), 1774-1796. Retrieved from ijsser.org/more2020.php?id=123
Chicago
Trinh, Quoc Dat, and Le Hoai Phuc Nguyen. "IMPACTS OF DETERMINANTS ON THE SUCCESS OF CROWDFUNDING CAMPAIGNS." Int. j. of Social Science and Economic Research 5, no. 7 (July 2020), 1774-1796. Accessed July, 2020. ijsser.org/more2020.php?id=123.

References
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Websites
[22]. https://www.kickstarter.com
[23]. https://www.fundstart.vn/
[24]. Character Count Online: https://www.charactercountonline.com/

Abstract:
This research concentrates on investigating critical determinants of the success of crowdfunding campaigns in Vietnam to the extent of a larger international scale. The study found that while the levels of reward and the ability of further information access on the campaign's owner are positively related to the success of the crowdfunding campaigns and the number of backers in both Vietnamese and foreign platforms, the goal of funding set at the beginning of each project is found at a contrary signal. The result becomes diverse with the length of the main content description of each crowdfunding project. We found a negative relationship between context length and the number of backers supporting campaigns launched on Vietnamese crowdfunding platforms, whereas it is positive for foreign crowdfunding campaigns.

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