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Title: ROLE OF INFORMATION AND COMMUNICATION TECHNOLOGY ON FARM MANAGEMENT PRACTICES- A CASE STUDY OF THIRUVANANTHAPURAM DISTRICT
Authors: Dr. Anilkumar P., Mr. Aravind R.
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1Dr. Anilkumar P., 2Mr. Aravind R. 1. Assistant Professor, University College, Thiruvananthapuram 2. Assistant Professor, Government College, Kottayam
MLA 8 P., Dr. Anilkumar, and Mr. Aravind R. "ROLE OF INFORMATION AND COMMUNICATION TECHNOLOGY ON FARM MANAGEMENT PRACTICES- A CASE STUDY OF THIRUVANANTHAPURAM DISTRICT." Int. j. of Social Science and Economic Research, vol. 5, no. 7, July 2020, pp. 1833-1842, ijsser.org/more2020.php?id=126. Accessed July 2020.. APA 6 P., D., & R., M. (2020, July). ROLE OF INFORMATION AND COMMUNICATION TECHNOLOGY ON FARM MANAGEMENT PRACTICES- A CASE STUDY OF THIRUVANANTHAPURAM DISTRICT. Int. j. of Social Science and Economic Research, 5(7), 1833-1842. Retrieved from ijsser.org/more2020.php?id=126 Chicago P., Dr. Anilkumar, and Mr. Aravind R. "ROLE OF INFORMATION AND COMMUNICATION TECHNOLOGY ON FARM MANAGEMENT PRACTICES- A CASE STUDY OF THIRUVANANTHAPURAM DISTRICT." Int. j. of Social Science and Economic Research 5, no. 7 (July 2020), 1833-1842. Accessed July, 2020. ijsser.org/more2020.php?id=126.
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Abstract: Information and Communication Technology (ICT) is a fast-moving technology that dramatically changes the farmer's farm management practices. There are certain accelerating factors like digital literacy, possession of information and communication technology media, awareness, and use of information regarding the farm practices which had an impact on the extent of use and satisfaction of various information and communication media. Farmers' perception of the usefulness of the information provided by various ICT media is positively related to the status of the impact accelerating factors. The extent of usefulness score is highest for Low skill required media; print media, mass media, and extension services to access information as compared to High skill required media: mobile internet and Agri. portal to access information media. The information communication technology media in which the print, extension, and mobile media played a key role in disseminating information on the promotion of various dimensions of farm management practices of the farming community on the one hand and also widens asymmetry in the perception on use among respondents. The expansion of these media can achieve increasing the reach of the usefulness of information among the farming community along with the reduction of information asymmetry among them.

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