International Journal of Social Science & Economic Research
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Title:
ANALYSIS OF THE IMPACT OF RESTAURANT PERCEPTION THROUGH CUSTOMER PERCEIVED VALUE ON CUSTOMER SATISFACTION AND REPURCHASE INTENTION: A CASE STUDY OF O'REILLYS RESTAURANT IN MANADO, INDONESIA

Authors:
Jitro Gianfranco Behuku, Ronald Suryaputra, Yanuar Dananjaya

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1 Jitro Gianfranco Behuku, 2Ronald Suryaputra, 3Yanuar Dananjaya
1. Magister Manajemen Department, Pelita Harapan University, Surabaya, Indonesia
2,3. Lecturer at Magister Manajemen Department, Pelita Harapan University, Surabaya, Indonesia

MLA 8
Behuku, Jitro Gianfranco, et al. "ANALYSIS OF THE IMPACT OF RESTAURANT PERCEPTION THROUGH CUSTOMER PERCEIVED VALUE ON CUSTOMER SATISFACTION AND REPURCHASE INTENTION: A CASE STUDY OF O'REILLYS RESTAURANT IN MANADO, INDONESIA." Int. j. of Social Science and Economic Research, vol. 5, no. 1, Jan. 2020, pp. 227-242, ijsser.org/more2020.php?id=15. Accessed Jan. 2020.
APA(6)
Behuku, J., Suryaputra, R., & Dananjaya, Y. (2020, January). ANALYSIS OF THE IMPACT OF RESTAURANT PERCEPTION THROUGH CUSTOMER PERCEIVED VALUE ON CUSTOMER SATISFACTION AND REPURCHASE INTENTION: A CASE STUDY OF O'REILLYS RESTAURANT IN MANADO, INDONESIA. Int. j. of Social Science and Economic Research, 5(1), 227-242. Retrieved from ijsser.org/more2020.php?id=15
Chicago
Behuku, Jitro Gianfranco, Ronald Suryaputra, and Yanuar Dananjaya. "ANALYSIS OF THE IMPACT OF RESTAURANT PERCEPTION THROUGH CUSTOMER PERCEIVED VALUE ON CUSTOMER SATISFACTION AND REPURCHASE INTENTION: A CASE STUDY OF O'REILLYS RESTAURANT IN MANADO, INDONESIA." Int. j. of Social Science and Economic Research 5, no. 1 (January 2020), 227-242. Accessed January, 2020. ijsser.org/more2020.php?id=15.

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Abstract:
This Research was made to see the impact of factors affecting the rate of Repurchase Intention, and Customer Satisfaction influenced through Customer Perceived Value, by Quality of Food, Quality of Service and Quality of Physical Environment. The use of these variables is a modified replication of the previous study of Yrjola et al (2019), which found that satisfaction with the restaurant experience can be driven by emotions, as social food is often to honor Celebrations, special events, or achievements. The Population of this research is O'reillys restaurant consumers with a number of samples of 160 people. Using the Structural Equation Modelling (SEM) method that is run with AMOS software, used to analyze the data, the analysis results show that Physical Environment positive significantly affect Customer Perceived Value, Customer Perceived Value positive significantly affect Customer Satisfaction and Customer Satisfaction Positive Significantly affect Repurchase Intention. Many studies support the result of this research, but some are contrary. However, the research was limited to the restaurant O'reillys and indicated that to improve Customer Satisfaction and Repurchase Intention, O'reillys Restaurant needs to improve the Quality of Physical Environment.