IJSSER

Title: AN OVERVIEW OF RURAL TOURISM AND SUSTAINABLE DEVELOPMENT
Authors: Kamalika Basu
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Kamalika Basu Assistant Professor, Department of Geography Dwijendralal College, Krishnagar, Nadia, West Bengal, India
MLA 8 Basu, Kamalika. "AN OVERVIEW OF RURAL TOURISM AND SUSTAINABLE DEVELOPMENT." Int. j. of Social Science and Economic Research, vol. 5, no. 9, Sept. 2020, pp. 2452-2462, doi:10.46609/IJSSER.2020.v05i09.003. Accessed Sept. 2020. APA 6 Basu, K. (2020, September). AN OVERVIEW OF RURAL TOURISM AND SUSTAINABLE DEVELOPMENT. Int. j. of Social Science and Economic Research, 5(9), 2452-2462. doi:10.46609/IJSSER.2020.v05i09.003 Chicago Basu, Kamalika. "AN OVERVIEW OF RURAL TOURISM AND SUSTAINABLE DEVELOPMENT." Int. j. of Social Science and Economic Research 5, no. 9 (September 2020), 2452-2462. Accessed September, 2020. doi:10.46609/IJSSER.2020.v05i09.003.
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Abstract: This research provides an overview of sociological perspective of sustainable development of rural areas by promoting rural tourism in differential scale. It traces out the strategic approaches to the planning of rural development and identifies the problem of their overall execution. The goal of the article is to set the process of analysis of rural tourism potential and reveals the necessity of utilisation of the effective planning and marketing approach as the key factor of sustainable development of rural tourism. Determinants were assessed by micro survey conducted on North 24 Parganas, a district of West Bengal for better understanding and clarification of the findings of the paper. Apart from the literature review, statistical techniques, cartograms and SWOT analysis have been used in support of the study.

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