IJSSER

Title: KHAO LAM: FROM CULTURAL FOOD TO COMMUNITY DEVELOPMENT
Authors: Rattana Chanthao
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Rattana Chanthao Faculty of Humanities and Social Sciences, KhonKaen University, KhonKaen province, Thailand
MLA 8 Chanthao, Rattana. "KHAO LAM: FROM CULTURAL FOOD TO COMMUNITY DEVELOPMENT." Int. j. of Social Science and Economic Research, vol. 5, no. 10, Oct. 2020, pp. 2758-2766, doi:10.46609/IJSSER.2020.v05i10.001. Accessed Oct. 2020. APA 6 Chanthao, R. (2020, October). KHAO LAM: FROM CULTURAL FOOD TO COMMUNITY DEVELOPMENT. Int. j. of Social Science and Economic Research, 5(10), 2758-2766. doi:10.46609/IJSSER.2020.v05i10.001 Chicago Chanthao, Rattana. "KHAO LAM: FROM CULTURAL FOOD TO COMMUNITY DEVELOPMENT." Int. j. of Social Science and Economic Research 5, no. 10 (October 2020), 2758-2766. Accessed October, 2020. doi:10.46609/IJSSER.2020.v05i10.001.
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Abstract: Upgrading cultural food into the market has expanded broadly because of the Thai Government’s policy to elevate community products during the past 20 years. This paper aims to explain the promotion of Khao Lam and its effects on community development. This qualitative research focuses on cultural local food. Data were derived from various sources as a) interviews with major informants in Sijae Village, Kumphawapi District, UdonThani, including manufacturers, vendors, purchasers and village headmen, b) participatory observation in every step of manufacturing to distributing, c) photographs taken at the site, and d) data published on the Internet. Descriptive analysis was employed in this research. Khao Lam is local food in the northeast region and sold in important local festivals. After developing the main transport route, A2 Route connects Bangkok to Laos resulting in villagers selling Khao Lam along the route where there are a lot of passers-by. The sales, therefore, have greatly increased leading to community development in household lifestyle, income increases, donation for improvement, savings, buying more land to make a living and children education. Further research should be conducted to find ways to promote the sale of Khao Lam in other regions in order to add its value.

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