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Title: BETWEEN CONSUMPTION AND CONSERVATION: STUDYING THE SUSTAINABILITY OF BOTTLED WATER INDUSTRIES IN INDIA
Authors: Amam Jain
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Amam Jain Modern School Barakhamba Road, New Delhi
MLA 8 Jain, Amam. "BETWEEN CONSUMPTION AND CONSERVATION: STUDYING THE SUSTAINABILITY OF BOTTLED WATER INDUSTRIES IN INDIA." Int. j. of Social Science and Economic Research, vol. 5, no. 10, Oct. 2020, pp. 2785-2791, doi:10.46609/IJSSER.2020.v05i10.003. Accessed Oct. 2020. APA 6 Jain, A. (2020, October). BETWEEN CONSUMPTION AND CONSERVATION: STUDYING THE SUSTAINABILITY OF BOTTLED WATER INDUSTRIES IN INDIA. Int. j. of Social Science and Economic Research, 5(10), 2785-2791. doi:10.46609/IJSSER.2020.v05i10.003 Chicago Jain, Amam. "BETWEEN CONSUMPTION AND CONSERVATION: STUDYING THE SUSTAINABILITY OF BOTTLED WATER INDUSTRIES IN INDIA." Int. j. of Social Science and Economic Research 5, no. 10 (October 2020), 2785-2791. Accessed October, 2020. doi:10.46609/IJSSER.2020.v05i10.003.
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Abstract: The bottled water industry has seen tremendous growth globally, and especially in India. With increased tourism, increased growth of workplaces in urban areas, and a lack of access to clean tap water, there is an increase in the manufacturing and consumption of bottled water. The rise of the bottled water industry has raised several environmental concerns surrounding the use of single use plastics, the lack of sustainable manufacturing practices, and a lack of efforts of consumers to recycle. Although firms have undertaken CSR efforts to improve sustainability and access to water, activists critique the adequacy of such policies when the underlying manufacturing processes are not sustainable. This paper will examine the growth of the bottled water industry, and the perspectives surrounding sustainability of manufacturing and consumption. The paper will propose policy measures that can be undertaken to improve the market for water in such a way that the reliance on bottled water can in itself be reduced, in turn improving accessibility to water as a structural and systemic issue.

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