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Title: A BICYCLE BUILT FOR TWO: TRACING INDIA’S POSTINDEPENDENCE ECONOMIC GROWTH
Authors: Aradhya Munjal
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Aradhya Munjal Modern School Barakhamba Road, New Delhi
MLA 8 Munjal, Aradhya. "A BICYCLE BUILT FOR TWO: TRACING INDIA’S POST-INDEPENDENCE ECONOMIC GROWTH." Int. j. of Social Science and Economic Research, vol. 5, no. 11, Nov. 2020, pp. 3660-3668, doi:10.46609/IJSSER.2020.v05i11.023. Accessed Nov. 2020. APA 6 Munjal, A. (2020, November). A BICYCLE BUILT FOR TWO: TRACING INDIA’S POST-INDEPENDENCE ECONOMIC GROWTH. Int. j. of Social Science and Economic Research, 5(11), 3660-3668. doi:10.46609/IJSSER.2020.v05i11.023 Chicago Munjal, Aradhya. "A BICYCLE BUILT FOR TWO: TRACING INDIA’S POST-INDEPENDENCE ECONOMIC GROWTH." Int. j. of Social Science and Economic Research 5, no. 11 (November 2020), 3660-3668. Accessed November, 2020. doi:10.46609/IJSSER.2020.v05i11.023.
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Abstract: Socio-economic development in India has been inspired by the growth of family-led businesses into multinational conglomerates. This paper has sought to explore the business philosophy behind one such industry giant- ‘Hero’ to identify and discuss the community-centric narratives of business development in India. The history of Hero Motocorp and the Munjal family has been traced back to pre-partitioned India in an attempt to analyze the social, cultural, and political background of industry development in Punjab. A survey has been conducted to determine the scope of impact of the founding business philosophy of Hero Motocorp on its present operations, the results of which point towards a positive and direct relationship. This paper has concluded that Hero Motocorp has not only contributed significantly to economic activity and growth as well as employment generation in India by adopting groundbreaking business strategies but has been inclusive and ethical in its path to development. The operations and business decisions of the company have been compared to the diverse challenges to business, especially in the context of its merger with the Honda Group and the recent incorporation of a new Hero Motocorp. Lastly, this paper has sought to identify and examine the growth trajectories of Hero in a new business environment and narratives of sustainable development.

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