International Journal of Social Science & Economic Research
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Title:
STUDY OF THE PERCEPTION OF SATISFACTION ON BEHAVIOR OF AUTO ACCIDENT INSURANCE CUSTOMERS IN DAKAR, SENEGAL

Authors:
Mamadou Salla GUEYE , Mouhamadou B. Ly , Ngor Sarr , Mouhamed Badji , Ibrahima Ly

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Mamadou Salla GUEYE1 , Mouhamadou B. Ly2 , Ngor Sarr3 , Mouhamed Badji4 , Ibrahima Ly2
1Ecole Polytechnique de Thiès, BP 10, Sénégal, Département Tronc commun
2UFR-SES, Université de Thiès, Sénégal, Département de Management des Organisations
3Ecole Polytechnique de Thiès, BP 10, Sénégal, Département Electromécanique
4Faseg, Université Cheikh Anta Diop Dakar, Département Gestion

MLA 8
GUEYE, Mamadou Salla, et al. "STUDY OF THE PERCEPTION OF SATISFACTION ON BEHAVIOR OF AUTO ACCIDENT INSURANCE CUSTOMERS IN DAKAR, SENEGAL." Int. j. of Social Science and Economic Research, vol. 5, no. 12, Dec. 2020, pp. 3878-3895, doi:10.46609/IJSSER.2020.v05i12.011. Accessed Dec. 2020.
APA 6
GUEYE, M., B. Ly, M., Sarr, N., Badji, M., & Ly, I. (2020, December). STUDY OF THE PERCEPTION OF SATISFACTION ON BEHAVIOR OF AUTO ACCIDENT INSURANCE CUSTOMERS IN DAKAR, SENEGAL. Int. j. of Social Science and Economic Research, 5(12), 3878-3895. doi:10.46609/IJSSER.2020.v05i12.011
Chicago
GUEYE, Mamadou Salla, Mouhamadou B. Ly, Ngor Sarr, Mouhamed Badji, and Ibrahima Ly. "STUDY OF THE PERCEPTION OF SATISFACTION ON BEHAVIOR OF AUTO ACCIDENT INSURANCE CUSTOMERS IN DAKAR, SENEGAL." Int. j. of Social Science and Economic Research 5, no. 12 (December 2020), 3878-3895. Accessed December, 2020. doi:10.46609/IJSSER.2020.v05i12.011.

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Abstract:
This article is about the study of Perception of Customer Satisfaction. This perception influences the loyalty behavior of this clientele. The particularity of this work is that it was carried out on the basis of a questionnaire and survey in the Senegalese context which is characterized by a low level of economic development against a background of cultural fatalism. It applies to the Dakar auto accident insurance clientele. The work methodology used is classic (sampling according to an empirical survey of the quota method). The results of this work confirm the link of cause and effect of the binomial Satisfaction-Behavior of Fidelity. It has been shown in this article that Satisfaction is positively related to Behavioral Loyalty.

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