International Journal of Social Science & Economic Research
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Title:
ANALYSIS OF THE INFLUENCE OF KNOWLEDGE, RELIGIOSITY OF BRAND AMBASSADORS, SUBJECTIVE NORMS, PRODUCT QUALITY, AND ADVERTISING ON REPURCHASE INTENTIONS THROUGH ATTITUDES TOWARDS HALAL COSMETICS PRODUCTS WARDAH COSMETICS CUSTOMERS IN SURABAYA

Authors:
Arlintya Yustica Fanny

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Arlintya Yustica Fanny
Master of Management, Economy Faculty, Peita Harapan University, Jl Ahmad Yani, Dukuh Menanggal, Surabaya

MLA 8
Fanny, Arlintya Yustica. "ANALYSIS OF THE INFLUENCE OF KNOWLEDGE, RELIGIOSITY OF BRAND AMBASSADORS, SUBJECTIVE NORMS, PRODUCT QUALITY, AND ADVERTISING ON REPURCHASE INTENTIONS THROUGH ATTITUDES TOWARDS HALAL COSMETICS PRODUCTS WARDAH COSMETICS CUSTOMERS IN SURABAYA." Int. j. of Social Science and Economic Research, vol. 5, no. 1, Jan. 2020, pp. 29-47, ijsser.org/more2020.php?id=3. Accessed Jan. 2020.
APA(6)
Fanny, A. (2020, January). ANALYSIS OF THE INFLUENCE OF KNOWLEDGE, RELIGIOSITY OF BRAND AMBASSADORS, SUBJECTIVE NORMS, PRODUCT QUALITY, AND ADVERTISING ON REPURCHASE INTENTIONS THROUGH ATTITUDES TOWARDS HALAL COSMETICS PRODUCTS WARDAH COSMETICS CUSTOMERS IN SURABAYA. Int. j. of Social Science and Economic Research, 5(1), 29-47. Retrieved from ijsser.org/more2020.php?id=3
Chicago
Fanny, Arlintya Yustica. "ANALYSIS OF THE INFLUENCE OF KNOWLEDGE, RELIGIOSITY OF BRAND AMBASSADORS, SUBJECTIVE NORMS, PRODUCT QUALITY, AND ADVERTISING ON REPURCHASE INTENTIONS THROUGH ATTITUDES TOWARDS HALAL COSMETICS PRODUCTS WARDAH COSMETICS CUSTOMERS IN SURABAYA." Int. j. of Social Science and Economic Research 5, no. 1 (January 2020), 29-47. Accessed January, 2020. ijsser.org/more2020.php?id=3.

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Abstract:
Beauty has always been a favorite of every woman to be more charming and confident. In fact, each region has a different understanding and standard of beauty. To look beautiful, many ways can be done by women. One of them is to use cosmetics. Cosmetics have existed since time immemorial, but over time, cosmetics have increasingly developed so that they have many different types, especially in Indonesia. Not only cosmetics in general, but also recently Indonesia has been hit with halal cosmetics. This is the right thing for companies to hook the market in Indonesia because Indonesian people are predominantly Muslim. So that makes people aware of the importance of halal cosmetic products in the market.
This study aimed to analyze the effect of Knowledge, Brand Ambassador Religiosity, Subjective Norm, Product Quality and Advertising on Repurchase Intention through Attitude towards Halal Cosmetic Products Wardah Cosmetics Customers in Surabaya. In this study the sample used was Wardah users who shopped within 3 months and had been using Wardah products for the past 6 months, having seen advertisements with Brand Ambassador Dewi Sandra and aged 18-60 years. This study uses 120 respondents and SPSS 22 to process data.