IJSSER

Title: GENDERED NARRATIVES OF RURAL SOCIAL ENTERPRISES IN FASHION: CONSTRUCTING NEW SOCIOLOGICAL IMAGINATIONS IN INDIA
Authors: Shaira Vohra
\|\| \|\|
Shaira Vohra Burlingame High School
MLA 8 Vohra, Shaira. "GENDERED NARRATIVES OF RURAL SOCIAL ENTERPRISES IN FASHION: CONSTRUCTING NEW SOCIOLOGICAL IMAGINATIONS IN INDIA." Int. j. of Social Science and Economic Research, vol. 5, no. 2, Feb. 2020, pp. 446-453, ijsser.org/more2020.php?id=31. Accessed Feb. 2020. APA(6) Vohra, S. (2020, February). GENDERED NARRATIVES OF RURAL SOCIAL ENTERPRISES IN FASHION: CONSTRUCTING NEW SOCIOLOGICAL IMAGINATIONS IN INDIA. Int. j. of Social Science and Economic Research, 5(2), 446-453. Retrieved from ijsser.org/more2020.php?id=31 Chicago Vohra, Shaira. "GENDERED NARRATIVES OF RURAL SOCIAL ENTERPRISES IN FASHION: CONSTRUCTING NEW SOCIOLOGICAL IMAGINATIONS IN INDIA." Int. j. of Social Science and Economic Research 5, no. 2 (February 2020), 446-453. Accessed February, 2020. ijsser.org/more2020.php?id=31.
References [1]. Anandaram, K, Medha, D. (1999). Role of cooperatives in social development. Indian Journal of Industrial Relations. Accessed on 28th January 2020 [2]. Catalyst (2019). Women in the Workforce - India: Quick Take. Accessed on 29th January 2020 [3]. Dijkstra, H. (2000). Measuring socio-economic gender inequality: Toward an alternative to the UNDP gender-related development index. Feminist Economics. Accessed on 25th January 2020 [4]. Federation of Indian Chambers of Commerce and Industry. (2019). Indian Handloom IndustryPosition Paper. Accessed on 28th January 2020 [5]. Ghose, T.R. (2001). A critical note on UNDP's gender inequality indices. Journal of Contemporary Asia. Accessed on 26th January 2020 [6]. Kar, S.K. (2012). Knowledge process of rural handloom community enterprise: A narrative study of Sambalpuri Bastralaya in India. Society and Business Review. Accessed on 28th January 2020 [7]. Kundu, S.C. (2003) Workforce diversity status: a study of employees' reaction. Industrial Management & Data Systems, Accessed on 26th January 2020 [8]. Lombe, M., Newransky, C., Kayser, K., Raj, P. (2012). "Exploring Barriers to Inclusion of Widowed and Abandoned Women through Microcredit Self-Help Groups: The Case of Rural South India". Journal of Sociology and Social Welfare. Accessed on 27th January 2020 [9]. Mathur, N. India's internet base crosses 500 million mark, driven by Rural India. Livemint, 11th March 2019 [10]. Misra, H. (2008). Prospects and challenges in implementing e-business strategies for rural enterprises: A case of dairy cooperative in India. Accessed on 25th January 2020 [11]. National Sample Survey of India (2014). Literacy and Education. Ministry of Statistics and Programme Implementation, Accessed on 28th January 2020 [12]. Newslocal. The benefits of e-commerce for small business. The Daily Telegraph, 5th June 2017 [13]. Pande, A. (2007). Explaining son preference in rural India: The independent role of structural versus individual factors. Population Research and Policy Review. Accessed on 25th January 2020 [14]. Raj, N. (2014). 10 Fashion Labels As Social Enterprise. Impactpreneurs. Accessed on 26th January 2020 [15]. Rukmini, S. India's workforce is masculinizing rapidly, Livemint, 10th June 2019 [16]. Sandhu, N. Hussain, J. Matlay, H. (2012). Barriers to finance experienced by female owner/managers of marginal farms in India". Journal of Small Business and Enterprise Development. Accessed on 28th January 2020 [17]. Sankaran, V (2018). "Entrepreneurship for Women Self Help Groups. Sumedha Journal of Management". Sumedha Journal of Management. Accessed on 27th January 2020 [18]. Sathyendra, N. All the way from Okhamandal. The Hindu, 10th July 2014 [19]. Tiwari, S. (2015). Managing Transformation of Rural India through Rural Non-Farm Economy. Journal of Rural and Industrial Development. Accessed on 28th January 2020
Abstract: A primary mode of both rural and gender empowerment in the Indian context, cognizant of trends in indigenous production of capital and products in present economic conditions, is social innovation and entrepreneurship -- through targeted incentivization of women’s participation in the labor force and consistent encouragement of wage equality. This paper examines gendered narratives of rural social enterprise functioning and development, focusing on the fashion and accessory industry. Through a combination of ethnographic and sociological perspectives, the study looks at Indian case studies of rural enterprises and their efforts to foster gender empowerment through financial, sociopolitical, and economic forms. This will be considered through the following factors:- i) employment of women labourers; ii) female leadership and membership in higher organizational hierarchy; iii) improving access for women through demasculinized hiring practices; iv) reducing the wage gap; v) undoing regressive social moralities regarding working women. Thus, the paper is a study in social enterprise development to provide a map to future entrepreneurs and policy makers for more inclusive solutions to rural issues and provide a fresh sociological imagination cognizant of ground-level cultural realities in the subcontinent.

IJSSER is Member of