IJSSER

Title: SOCIAL CREATIVITY: A COMPARISON OF INDIVIDUAL VERSUS GROUP PERFORMANCE ON A CREATIVE TASK
Authors: John Leddo, Bhadra Kadangal, Sadhana Mallemudi, Siddarth Mallemudi
\|\| \|\|
John Leddo, Bhadra Kadangal, Sadhana Mallemudi, Siddarth Mallemudi MyEdMaster, LLC, 13750 Sunrise Valley Drive, Herndon, VA, United States of America . Corresponding Author and director of research at MyEdmaster
MLA 8 Leddo, John. "SOCIAL CREATIVITY: A COMPARISON OF INDIVIDUAL VERSUS GROUP PERFORMANCE ON A CREATIVE TASK." Int. j. of Social Science and Economic Research, vol. 5, no. 3, Mar. 2020, pp. 713-718, ijsser.org/more2020.php?id=48. Accessed Mar. 2020. APA(6) Leddo, J. (2020, March). SOCIAL CREATIVITY: A COMPARISON OF INDIVIDUAL VERSUS GROUP PERFORMANCE ON A CREATIVE TASK. Int. j. of Social Science and Economic Research, 5(3), 713-718. Retrieved from ijsser.org/more2020.php?id=48 Chicago Leddo, John. "SOCIAL CREATIVITY: A COMPARISON OF INDIVIDUAL VERSUS GROUP PERFORMANCE ON A CREATIVE TASK." Int. j. of Social Science and Economic Research 5, no. 3 (March 2020), 713-718. Accessed March, 2020. ijsser.org/more2020.php?id=48.
References [1]. Amabile, T. M., & Pratt, M. G. (2016). The dynamic componential model of creativity and innovation in organizations: Making progress, making meaning. Research in Organizational Behavior, 36, 157-183. [2]. Besemer, S. P., & O'Quin, K. (1999). Confirming the three-factor creative product analysis matrix model in an American sample. Creativity Research Journal, 12(4), 287-296. [3]. Christiaans, H. H. (2002). Creativity as a design criterion. Communication Research Journal, 14(1), 41-54. [4]. Feist, G. J. (1998). A meta-analysis of personality in scientific and artistic creativity. Personality and social psychology review, 2(4), 290-309. [5]. Janis, I. L. (1991). Groupthink. Markham, Ont.: Owen Stewart Performance Resources [6]. James, K., & Drown, D. (2012). Organizations and creativity: trends in research, status of education and practice, agenda for the future. In Handbook of organizational creativity (pp. 17-38). Academic Press. [7]. Madrid, H. P., & Patterson, M. G. (2018). Affect and Creativity. In Individual creativity in the workplace (pp. 245-265). Academic Press. [8]. Martindale, C. (1989). Personality, situation, and creativity. In Handbook of creativity (pp. 211- 232). Springer, Boston, MA. [9]. Mumford, M. D., & Gustafson, S. B. (1988). Creativity syndrome: Integration, application, and innovation. Psychological bulletin, 103(1), 27. [10]. Paulus, P. B., & Brown, V. R. (2007). Toward more creative and innovative group idea generation: A cognitive?social?motivational perspective of brainstorming. Social and Personality Psychology Compass, 1(1), 248-265. [11]. Paulus, P. B., Baruah, J., & Kenworthy, J. B. (2018). Enhancing collaborative ideation in organizations. Frontiers in psychology, 9. [12]. Redmond, M. R., Mumford, M. D., & Teach, R. (1993). Putting creativity to work: Effects of leader behavior on subordinate creativity. Organizational behavior and human decision processes, 55(1), 120-151. [13]. Ryu, S. (2019). The Beauty of Crowdfunding. Oxfordshire, UK: Routledge Taylor and Francis Group.
Abstract: Creativity is the ability to transcend ideas, rules, relationships, patterns to form meaningful ideas, forms, methods, interpretations, etc. Society often thinks of creative individuals as working in isolation, and much research has been conducted to identify personality and other traits that lead to though intelligence and creativity result in large part from interaction and collaboration with other individuals. Much human creativity is social, arising from activities that take place in a context in which interaction with other people and the artifacts that embody collective knowledge are essential contributors. The purpose of the present paper is to identify whether people work more creatively as individuals or in groups. 33 middle and high school students worked either individually or in groups of two to create ideas for television shows to be aired on a social media platform. Entries were judged on their creativity and a $100 prize for most creative entry was offered to motivate the participants. Results showed that television show ideas created by pairs of students were judged as more creative than those created by individual students.

IJSSER is Member of