IJSSER

Title: ANALYZING THE PUBLIC HEALTH CRISIS IN INDIA FUELED BY THE GROWTH OF THE FAST-FOOD INDUSTRY
Authors: Sarah Jain
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Sarah Jain Emma Willard School
MLA 8 Jain, Sarah. "ANALYZING THE PUBLIC HEALTH CRISIS IN INDIA FUELED BY THE GROWTH OF THE FAST-FOOD INDUSTRY." Int. j. of Social Science and Economic Research, vol. 5, no. 3, Mar. 2020, pp. 791-798, ijsser.org/more2020.php?id=53. Accessed Mar. 2020. APA(6) Jain, S. (2020, March). ANALYZING THE PUBLIC HEALTH CRISIS IN INDIA FUELED BY THE GROWTH OF THE FAST-FOOD INDUSTRY. Int. j. of Social Science and Economic Research, 5(3), 791-798. Retrieved from ijsser.org/more2020.php?id=53 Chicago Jain, Sarah. "ANALYZING THE PUBLIC HEALTH CRISIS IN INDIA FUELED BY THE GROWTH OF THE FAST-FOOD INDUSTRY." Int. j. of Social Science and Economic Research 5, no. 3 (March 2020), 791-798. Accessed March, 2020. ijsser.org/more2020.php?id=53.
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Abstract: India has experienced significant levels of economic development in the past two decades. Combined with the influence of western culture and lifestyle, an expansion of the Indian workforce and an increase in disposable income, the food consumption habits of the Indian population have changed significantly. fast-food brands have capitalized on these changes in the Indian market which has resulted in a steep spike of fast-food consumption, especially amongst the younger population. Frequent fast-food consumption has been found to be a health concern because most fast-food rich items are rich in saturated fats, trans fats, simple carbohydrates, and sodium- nutrients which are associated with hypertension, cardiovascular diseases, type 2 diabetes and mental illnesses including depression, Alzheimer's disease, and Attention Deficit Hyperactivity Disorder. fast-food consumption also hampers the learning capacity and physical activity of children which are considered to be social costs that negatively impact development. The economic costs of treatment of diseases caused by frequent fast-food consumption are also borne by individuals or the state. This paper has explored the need to reduce fast-food consumption in India because it has grown to a point where it can be described as a public health crisis. The impact of solutions such as an imposition of a fat tax has also been analyzed. Lastly, this paper seeks to provide policy recommendations to reduce fast-food consumption in India centered around regulating the market and generating public awareness about the harms associated with it.

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