IJSSER

Title: AN OVERVIEW OF FEMALE-LED STARTUPS IN INDIA
Authors: Aadya Agarwal
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Aadya Agarwal The International School of Bangalore
MLA 8 Agarwal, Aadya. "AN OVERVIEW OF FEMALE-LED STARTUPS IN INDIA." Int. j. of Social Science and Economic Research, vol. 5, no. 4, Apr. 2020, pp. 983-990, ijsser.org/more2020.php?id=72. Accessed Apr. 2020. APA Agarwal, A. (2020, April). AN OVERVIEW OF FEMALE-LED STARTUPS IN INDIA. Int. j. of Social Science and Economic Research, 5(4), 983-990. Retrieved from ijsser.org/more2020.php?id=72 Chicago Agarwal, Aadya. "AN OVERVIEW OF FEMALE-LED STARTUPS IN INDIA." Int. j. of Social Science and Economic Research 5, no. 4 (April 2020), 983-990. Accessed April, 2020. ijsser.org/more2020.php?id=72.
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Abstract: Over the past decade, startups have been drivers of innovation and economic growth, a trend that is becoming increasingly prevalent in developing countries. Establishing a startup in India is a challenging task, irrespective of the founder's gender. However, there has been growing discourse about the absence of a level playing field between male and female entrepreneurs. Reports by the government and international agencies show that only 10% of the startups that have established long term operations in India have been founded or are led by women, most of which have been self-financed. This paper has examined the social and structural barriers to women in business. Negative stereotyping, responsibilities of childcare, lower rates of literacy, the lack of public safety and the presence of a negative bias against women in the workforce reduces the ability and willingness of women to undertake entrepreneurial ventures. This is a part of the larger problem of the lack of participation of women in the Indian workforce and leads to wastage of potential for economic growth. This paper also provides policy recommendations that are necessary to create an environment that is conducive to female-led entrepreneurship.

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