International Journal of Social Science & Economic Research
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Title:
ROLE OF SOCIAL MEDIA IN PERSPECTIVE OF MANAGEMENT STUDIES

Authors:
Manan Sehgal

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Manan Sehgal
Delhi Public School, Dwarka

MLA 8
Sehgal, Manan. "ROLE OF SOCIAL MEDIA IN PERSPECTIVE OF MANAGEMENT STUDIES." Int. j. of Social Science and Economic Research, vol. 6, no. 6, June 2021, pp. 1835-1880, doi.org/10.46609/IJSSER.2021.v06i06.016. Accessed June 2021.
APA 6
Sehgal, M. (2021, June). ROLE OF SOCIAL MEDIA IN PERSPECTIVE OF MANAGEMENT STUDIES. Int. j. of Social Science and Economic Research, 6(6), 1835-1880. Retrieved from doi.org/10.46609/IJSSER.2021.v06i06.016
Chicago
Sehgal, Manan. "ROLE OF SOCIAL MEDIA IN PERSPECTIVE OF MANAGEMENT STUDIES." Int. j. of Social Science and Economic Research 6, no. 6 (June 2021), 1835-1880. Accessed June, 2021. doi.org/10.46609/IJSSER.2021.v06i06.016.

References

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Abstract:
This paper first deals with the definitions of social media management, and analyses how in contemporary times, it is essential and effective in the perspective of business management. It then analyses the depths of social media and how it is contributing to management. A review of existing literature from 30 research papers is then given. Further, a survey conducted on the same topic is discussed and analyzed in detail revealing details about the point of view of employees and how they see the use of social media in their company. The paper explores the potent ways in which social media is contributing to the corporate world. The conclusion looks at the importance of social media, it’s challenges, how it will be an essential part of the future and summarises the survey results.

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