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Title:
ANALYZING THE IMPACT OF RELIANCE JIO ON THE TELECOM SECTOR OF INDIA

Authors:
Siddharth Mawandia

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Siddharth Mawandia
Sarla Anil Modi School Of Economics, NMIMS Mumbai

MLA 8
Mawandia, Siddharth. "ANALYZING THE IMPACT OF RELIANCE JIO ON THE TELECOM SECTOR OF INDIA." Int. j. of Social Science and Economic Research, vol. 6, no. 7, July 2021, pp. 2038-2058, doi.org/10.46609/IJSSER.2021.v06i07.003. Accessed July 2021.
APA 6
Mawandia, S. (2021, July). ANALYZING THE IMPACT OF RELIANCE JIO ON THE TELECOM SECTOR OF INDIA. Int. j. of Social Science and Economic Research, 6(7), 2038-2058. Retrieved from doi.org/10.46609/IJSSER.2021.v06i07.003
Chicago
Mawandia, Siddharth. "ANALYZING THE IMPACT OF RELIANCE JIO ON THE TELECOM SECTOR OF INDIA." Int. j. of Social Science and Economic Research 6, no. 7 (July 2021), 2038-2058. Accessed July, 2021. doi.org/10.46609/IJSSER.2021.v06i07.003.

References

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Abstract:
The paper attempts to analyze the impact that Reliance Jio has had on the telecom industry as a whole. It looks at how has it affected its competitors, their subcriber base, the market share and their revenues. The paper also focuses on the government owned telecom company, BSNL who once enjoyed a monopoly position in the market and then looks at its situation right now. It is clear that Reliance Jio with its entry in September, 2016 shook the entire telecom industry and its initial offers created quite a lot of stir in the market. It not only made the outgoing calls completely free of cost but also started to provide free SIMs and unlimited 4G internet data, something which was unheard of in the past. This forced the competitors to do away with their current plans and revise their prices along with upgrading the internet services that they were providing. The paper talks about the possible use of predatory pricing by the telecom giant and how it forced several companies to shut down their operations and a few others to opt for a merger. It looks at how consumers were earlier being exploited by various telecom companies and how the data prices have now fallen, offering better speed at even better prices. Primary data was also collected which threw light upon the telecom company that is preferred by the respondents, the factors considered important by them while choosing their telecom operator and whether they have experienced an improvement in data speeds.

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